بررسی عوامل مؤثر بر تقاضای بازار تیم‌های فوتبال لیگ برتری در استان آذربایجان شرقی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استاد مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه گیلان، رشت، ایران

2 استادیار مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه گیلان، رشت، ایران

3 دکتری مدیریت ورزشی، دانشگاه فنی و حرفه ای خراسان رضوی، آموزشکده فنی الزهرا، مشهد، ایران

4 کارشناسی ارشد مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه گیلان، رشت، ایران

https://www.doi.org/10.34785/J021.2020.970

چکیده

عوامل مختلفی بر تقاضای تماشاگران برای حضور در مسابقات تیم‌های فوتبال لیگ برتر استان آذربایجان­شرقی اثر می‌گذارد؛ لذا به‌منظور بررسی این عوامل، از میان کلیه هواداران سه تیم تراکتورسازی، گسترش فولاد و ماشین‌سازی، 384 نفر بر اساس جدول مورگان پرسشنامه بازبینی‌شده  Byon, Zhang & Connaughton, (2010)را تکمیل کردند. از روش مدل‌سازی معادلات ساختاری در نرم‌افزار PLS، جهت تحلیل عاملی تائیدی ابعاد استفاده شد. نتایج نشان داد که هر هفت عامل زمان‌بندی مسابقات، ویژگی‌های تیم میزبان و میهمان، اطلاع‌رسانی، ویژگی‌های عمومی فوتبال، ملاحظات مالی و فیزیکی و هویت قومی بر تقاضای بازار تیم‌های لیگ برتری فوتبال آذربایجان­شرقی تأثیر معنی‌داری داشتند. بنابراین، پیشنهاد می‌گردد مدیریت لیگ و باشگاه‌های فوتبال برای جذب تماشاگر و افزایش تقاضای بازار بر کیفیت بازی، مدیریت برگزاری لیگ و زمان‌بندی مسابقه توجه بیشتری نمایند.

کلیدواژه‌ها


عنوان مقاله [English]

Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province

نویسندگان [English]

  • Rahim Ramzaninejad 1
  • Hamid Reza Goharrostami 2
  • Fatemeh ahmadi 3
  • Mohsen norouzi 4
1 Professor of Sports Management, Faculty of Physical Education and Sport Sciences, University of Guilan, Rasht, Iran
2 Assistant Professor of Sports Management, Faculty of Physical Education and Sports Sciences, University of Guilan, Rasht, Iran
3 PhD in Sports Management, Khorasan Razavi Technical and Vocational University, Al-Zahra Technical College, Mashhad, Iran
4 Master of Sports Management, Faculty of Physical Education and Sport Sciences, University of Guilan, Rasht, Iran
چکیده [English]

Various factors affect the demand of spectators to participate in the matches of the football teams of the Premier League of East Azerbaijan Province; Therefore, in order to investigate these factors, among all the fans of the three teams of Tractor Manufacturing, Steel Development and Machine Building, 384 people completed the revised questionnaire by Byon, Zhang & Connaughton (2010) based on Morgan table. Structural equation modeling method in PLS software was used for confirmatory factor analysis of dimensions. The results showed that all seven factors of match schedule, host and guest team characteristics, information, general football characteristics, financial and physical considerations and ethnic identity had a significant effect on the market demand of East Azerbaijan Football Premier League teams. Therefore, it is suggested that league management and football clubs pay more attention to game quality, league management and match schedule to attract spectators and increase market demand.

کلیدواژه‌ها [English]

  • Market demand
  • Stadium
  • Spectator
  • Soccer
  • Premier League
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