Sports management, marketing
mohamad najmi; Abbas Naghizadeh-Baghi; Nasrin Azizian kohan; Mehrdad Moharramzadeh
Abstract
Crowdfunding has become a valuable source of investment for new businesses and projects.
The present research was conducted with the purpose of explaining the design of the collective financing model of Iranian football clubs based on the data theory of the foundation. This research is applied in terms ...
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Crowdfunding has become a valuable source of investment for new businesses and projects.
The present research was conducted with the purpose of explaining the design of the collective financing model of Iranian football clubs based on the data theory of the foundation. This research is applied in terms of purpose and in terms of collection method in the category of qualitative research and was conducted using the data theory method of the foundation. The statistical population of this research includes presidents and vice presidents of the football federation, the country's football league, presidents of football boards, managing directors and members of the board of directors of football clubs in the provinces of the country, and the sampling was continued with a targeted method until reaching theoretical saturation (N = 15). Research data analysis was done with MAXQDA2020 software. In this research, in order to check the validity of the methods of validity, transferability, reliability and verifiability, and to calculate the reliability, the method of agreement between the coders and determination of Felice Cappa coefficient was used. According to the first methodological process, the codes related to the topic were identified from the primary data, and 92 open codes were obtained. In the axial coding stage, 21 subcategories were determined. In the selective coding stage, sub-categories were classified according to causal, contextual, intervening, strategic and dimensions of financial crowdsourcing, and the corresponding model was presented. In general, the results of the current research strengthen the knowledge base of crowdfunding and confirm the low ability and lack of necessary platforms for income generation, the existence of weak and inefficient structures of football clubs in the country and the accumulation of debts in the clubs. It is hoped that this exploratory study will be the basis and stimulus for future efforts to improve and optimize the performance of football clubs and reduce their debts and financial problems
Sports management, marketing
Zahra Sohrabi; Mehrdad Moharramzadeh; Rasool Nazari
Abstract
The present study was conducted with the aim of developing a business ethics model for the management of professional sports clubs in Iran, and to investigate the ethical complexities in sports management. The research process began with the selection of the field based on the researcher's interest in ...
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The present study was conducted with the aim of developing a business ethics model for the management of professional sports clubs in Iran, and to investigate the ethical complexities in sports management. The research process began with the selection of the field based on the researcher's interest in business ethics without an initial framework. Data were collected through semi-structured interviews with 24 participants using purposive and snowball sampling. Analysis was performed using line-by-line open coding, continuous comparison of codes, theoretical sampling to enrich categories, focusing on the central category, developing theory from analytical notes, and stopping at theoretical saturation. Findings were extracted from 156 initial codes. Key categories included financial and contractual transparency (such as honesty in contracts and clarity of financial goals), avoiding conflicts of interest (such as financial neutrality and segregation of duties), ethical interaction with the media and society (such as responsibility in advertising and social accountability), institutionalizing values in the organizational structure (such as internalizing values and preparing a code of ethics), training and transferring values (such as repeated training and behavioral modeling), ethical accountability and reporting (such as ethical reporting and accepting mistakes), and managing external pressures while maintaining principles (such as resilience in crisis and moral sustainability). The final conclusion emphasizes that this model not only places ethics as the center of decision-making, but also establishes a balance between economic and social interests and provides a practical model for sports clubs, with suggestions such as a blockchain system for transparency, virtual training programs, and a digital ethics committee for innovative implementation, suggesting to managers.
Sports management, marketing
Zahra Sohrabi; Mehrdad Moharramzadeh; Rasool Nazari
Abstract
Adventure sports tourism has attracted the attention of the public as an important part of tourism. In addition to being effective in physical development, it also has a social function. There is not much comprehensive and applied research in Iran regarding adventure sports tourism, therefore the aim ...
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Adventure sports tourism has attracted the attention of the public as an important part of tourism. In addition to being effective in physical development, it also has a social function. There is not much comprehensive and applied research in Iran regarding adventure sports tourism, therefore the aim of the present study is to develop a model for the development of adventure sports tourism in Iran. The present study was conducted in a qualitative manner and by choosing a constructivist approach from a data-driven strategy. The data are exploratory-fundamental in nature in terms of purpose, and were collected through purposeful sampling with the snowball technique and based on in-depth semi-structured interviews with 19 sports management experts familiar with the discussion of professional adventure sports tourism. After conducting the interviews, 1352 key words were identified, which were then grouped into 111 core codes and finally, in the theoretical coding process, were categorized into 16 subcategories and finally into 11 main categories: key stakeholders, enabling factors, strategic requirements, contextual factors, surprises, drivers, uncertainties, goals, key players, strategies, and possible outcomes of adventure sports tourism. In general, it should be acknowledged that increasing attention to adventure sports tourism in Iran will have important consequences, including improving the various conditions of the local community, promoting up-to-date knowledge, and improving the level of health and social vitality, and increasing the productivity of the local economy.
Sports management, marketing
Mohammad khalili khezrabadi; Mohammad Kashef; Mehrdad Moharramzadeh
Abstract
According to the new attitude in the management of gymnastics clubs, in the present research, an attempt has been made to design the implementation model of the blue ocean strategy in gymnastics clubs. This research was a qualitative study. The participants in the research were university experts who, ...
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According to the new attitude in the management of gymnastics clubs, in the present research, an attempt has been made to design the implementation model of the blue ocean strategy in gymnastics clubs. This research was a qualitative study. The participants in the research were university experts who, according to the nature of the research, were conducted with 10 people in a snowball manner with semi-structured interviews until theoretical saturation was reached. In order to ensure the reliability and validity of the research, intra-subject agreement and expert opinions were used and their opinions were revised. To form the theory, Strauss and Corbin's method was used in the form of three stages of open, central and selective coding, and by using blue ocean strategy implementation tools such as the strategy canvas, the four action framework, etc., in order to present the ocean strategy implementation model. 179 The final concept was designed in the form of the foundation's data theory conceptual model consisting of the central category, causal conditions, contextual factors, intervening conditions, strategies and consequences. Also, a 5-step model for implementing the blue ocean strategy in gymnastics clubs was presented, and finally, this model was combined with the conceptual model of the foundation's data theory and the final model was obtained. In order to identify the right path to move towards the blue ocean, strategies of creation, increase, decrease and elimination were used, and finally, the implementation of the strategy resulted in the results of the research.
farhad fathi; mehrdad moharramzadeh; Aliasghar Vahdatipour; Mohammad seayvan Nouri
Abstract
Considering the importance of hosting large sports events in single disciplines such as the World Cup of Wrestling, Volleyball, Weightlifting, etc. and multi-disciplines such as the Olympic Games or World Cup, Asian Games, etc., and various political and social consequences, economic, cultural and sports ...
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Considering the importance of hosting large sports events in single disciplines such as the World Cup of Wrestling, Volleyball, Weightlifting, etc. and multi-disciplines such as the Olympic Games or World Cup, Asian Games, etc., and various political and social consequences, economic, cultural and sports for the host city and country, there is a fierce competition between different countries and cities to host these sports events. Also, considering the necessity and importance of this issue for the development and promotion of the country's sports at the international level, this research seeks to answer this simple and practical question in order to provide appropriate feedback for the country's sports managers, citing the views of the country's senior sports managers. And sports experts are wondering if Iran has the potential to hold the big sports event of Sizm and what are Iran's weaknesses, strengths, opportunities and threats to host it?
The current research is applied in terms of purpose and descriptive in terms of method, and it was conducted in the field. The researchers seek to identify the strengths, weaknesses, opportunities and threats of hosting the Islamic Republic of Iran Games from the point of view of professors, managers, sports experts and executive officials. The statistical population of this research will include high, middle and basic managers of the Ministry of Sports and Youth, the General Staff of the Armed Forces, the National Olympic Committee, sports federations, athletes and experts (university professors and researchers) in the field of holding sports events. The sample will be randomly selected from the population. Library and field methods will be used to collect data. All collected data are analyzed using SPSS. In order to analyze the statistical data, the methods of inferential statistics and descriptive statistics (mean, frequency percentage, standard deviation and tables) will be used. For this purpose, appropriate tests will be used to determine the significance of each of the SWOT items and to determine the priority of each of them. After determining the most important strengths, weaknesses, opportunities and threats facing the hosting of Seism games in Iran, the SWOT matrix is used in order to develop the strategies of hosting Seism games in Iran. In this matrix, using the four lists of strengths (S), weaknesses (W), opportunities (O) and threats (T) and their paired comparison, the four strategies SO, ST, WO and WT are developed. be made The SWOT matrix shows how to balance opportunities and threats (external factors) with strengths and weaknesses (internal factors) and create four sets of possible strategic options, respectively.
The IFE & EFE matrix, which has evaluated the internal factors of hosting Sysem games in the Islamic Republic of Iran, shows that the weaknesses have more points than the strengths. In general, the results indicate that the conditions for hosting the Sysm World Games in Iran are located in the WO (conservative) region in terms of strategic location (Figure 1). The matrix of Table 2, which evaluates the external and environmental factors of hosting the Sysm games in the Islamic Republic of Iran, shows that the opportunities ahead are more important than the threats. After completing these stages of the research and reaching the final list of SWOT items, strategies corresponding to these items were extracted using the SWOT matrix analysis method. In this step, 4 SO strategies, 4 ST strategies, 3 WO strategies and 3 WT strategies and a total of 14 strategies were formulated.
The prioritization of the strategies for obtaining the hosting of the Sism games shows that "the development of effective interactions between the executive and military institutions" and "the development of the educational and promotional system in the Sism sport based on the existing capabilities" are the most important strategies for obtaining the hosting of the Sism games in They are the Islamic Republic of Iran.
After determining the final score of the evaluation matrix of internal factors (2.45) and the final score of the evaluation matrix of external factors (2.62) and according to the internal and external matrix (IE), the strategic position of hosting the Seism Games in the Islamic Republic of Iran in It is a conservative strategic area (WO). Also, Jamshidi, Sajadi, Jamshidi & Safarzadeh (2012) identified a strategic position in the WO region in the formulation of the strategy of the Iran Cycling Federation. WO strategic area or conservative strategy is a situation among the four strategic areas where the organization is faced with external opportunities and internal weaknesses, and in this situation, external opportunities should be used to eliminate the weakness. Use internal ones. Therefore, according to the strategic position of hosting the Sizm event in the WO region, it is suggested to the officials of Sizm sports to use the upcoming opportunities to eliminate the internal weaknesses in the field of hosting the Sizm event. Finally, by using the four lists of strengths (S), weaknesses (W), opportunities (O) and threats (T) and their pairwise comparison, the four strategies SO, ST, WO and WT were formulated and suggestions The following is provided for obtaining Sysem hosting in the Islamic Republic of Iran: 1. Development of effective interactions between executive and military institutions, 2. Strengthening the volunteer movement in the country's sports, 3. Emphasis on creativity and innovation in military sports programs and activities, 4. Taking advantage of the capacities of government institutions (armed forces, radio and television, etc.), 5. Centralizing the macro-policy and supervision of Sizm sports activities in the Supreme Council of Sports, 6. Development of financial resources by taking advantage of legal opportunities and capacities of public and private institutions of the country, 7. Optimum use of the country's capacities based on land use, 8. Interacting with the sports teams of the provinces for more orientation towards sports, 9. Development of educational and promotion system in sysem sports based on existing capabilities, 10. Strengthening the support and facilitation system for military sports activities, 11. The central need and quality of activities and sports programs of Sizam, 12. Improving the public's attitude towards sizism sports and its benefits, 13. Creating unity in the country's sports policies and programs, 14. Diversification of Sizam sports activities with emphasis on women, disabled and vulnerable sections of the society.
Mehrdad Moharamzadeh; Mohammad seayvan Nouri
Abstract
Sports financial support is one of the important methods of investing in sports and one of the main axes of sports marketing, in the light of which events are organized and supported. Privatization is a means of improving the performance of economic activities by increasing the role of market forces. ...
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Sports financial support is one of the important methods of investing in sports and one of the main axes of sports marketing, in the light of which events are organized and supported. Privatization is a means of improving the performance of economic activities by increasing the role of market forces. The present study was conducted to investigate the strategies for attracting sponsors in Iranian professional volleyball (a case study of the Marivan Nations Travel Club). Methodology: This study was applied in terms of purpose and type of survey. The statistical population included all specialized sports managers, managers of Marivan National Travel Club and managers of sponsors of Marivan Nations Travel Club due to the limited statistical population. The number is used. Results: The results showed that the structural-managerial index, the advertising conditions index, the professional bedding index are effective in attracting sponsors in professional volleyball, and the results of the chi- Squire statistic showed that the structural-managerial index 33) and its level of significance is 0.0044, the index of advertising conditions is 35.82 and its level of significance is 0.000 and the index of professional bedding is 9.52 and its level of significance is 0.146. Given the level of significance gained, it can be said that structural-managerial indicators, advertising conditions can be a good way to attract sponsors for professional volleyball. Conclusion: From the findings, it can be concluded that the obstacles to attracting sponsors are rooted in the economic structure of the country, some legal problems, and government ownership of clubs, structure and manpower
hossein kordlu; hossein ali mohammadi; Mehrdad Moharram Zadeh; Nasrin Azizian Kohan
Abstract
The present study was an applied and correlational study that was conducted in the field. To collect the data of the present study, two researcher-made social media marketing questionnaires with 15 questions including 5 components and customer satisfaction with 3 questions were used. For this purpose, ...
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The present study was an applied and correlational study that was conducted in the field. To collect the data of the present study, two researcher-made social media marketing questionnaires with 15 questions including 5 components and customer satisfaction with 3 questions were used. For this purpose, using random sampling method, 393 questionnaires were collected online and physically among the customers of Hamedan sports and recreation complexes to collect data. In this study, descriptive statistics and inferential statistics including Pearson correlation and multiple regression at the alpha level of 0.05 were used. SPSS software was used to analyze the data. The findings of the present study indicate that all components of social media marketing were significant predictors of customer satisfaction. Among the components of social media marketing, the entertainment component explained the highest (0.26) and the social interaction (0.16) the lowest predictor for customer satisfaction. According to the findings of this study, it is necessary to place more emphasis on the components that attract customers when using social media as a marketing platform. Meanwhile, by using the social media marketing model, customers can be attracted more attention to be satisfied with the marketing done.
