Sports Marketing Studies - Articles List

Author = Sajjad Pashaie

The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent

Articles in Press, Accepted Manuscript, Available Online from 24 September 2024

10.22034/sms.2024.141529.1367

Sajjad Pashaie; Mohana Nasirpour

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The Deep Relationship between Supply Chain Integration and Knowledge Absorption Capacity: A Strategic Approach to Enhancing Performance in Sports Product Development

Volume 5, Issue 2, July 2024, Pages 37-52

10.22034/sms.2024.140671.1304

Fereshteh Mohammadi; Javad Karimi; Sajjad Pashaie

Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory

Volume 5, Issue 1, May 2024, Pages 87-100

10.22034/sms.2024.140646.1301

Mohammad Abbaszadeh; Sajjad Pashaie; Hacı Duran; Hamed Golmohammadi

Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19

Volume 4, Issue 3, November 2023, Pages 108-128

10.22034/sms.2024.139773.1253

Sajjad Pashaie; Hamed Golmohammadi

Sports Marketing Studies

Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)