Sports management, marketing
mohamad najmi; Abbas Naghizadeh-Baghi; Nasrin Azizian kohan; Mehrdad Moharramzadeh
Abstract
Crowdfunding has become a valuable source of investment for new businesses and projects.
The present research was conducted with the purpose of explaining the design of the collective financing model of Iranian football clubs based on the data theory of the foundation. This research is applied in terms ...
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Crowdfunding has become a valuable source of investment for new businesses and projects.
The present research was conducted with the purpose of explaining the design of the collective financing model of Iranian football clubs based on the data theory of the foundation. This research is applied in terms of purpose and in terms of collection method in the category of qualitative research and was conducted using the data theory method of the foundation. The statistical population of this research includes presidents and vice presidents of the football federation, the country's football league, presidents of football boards, managing directors and members of the board of directors of football clubs in the provinces of the country, and the sampling was continued with a targeted method until reaching theoretical saturation (N = 15). Research data analysis was done with MAXQDA2020 software. In this research, in order to check the validity of the methods of validity, transferability, reliability and verifiability, and to calculate the reliability, the method of agreement between the coders and determination of Felice Cappa coefficient was used. According to the first methodological process, the codes related to the topic were identified from the primary data, and 92 open codes were obtained. In the axial coding stage, 21 subcategories were determined. In the selective coding stage, sub-categories were classified according to causal, contextual, intervening, strategic and dimensions of financial crowdsourcing, and the corresponding model was presented. In general, the results of the current research strengthen the knowledge base of crowdfunding and confirm the low ability and lack of necessary platforms for income generation, the existence of weak and inefficient structures of football clubs in the country and the accumulation of debts in the clubs. It is hoped that this exploratory study will be the basis and stimulus for future efforts to improve and optimize the performance of football clubs and reduce their debts and financial problems
Sports management, marketing
hossein kordloo; hossein ali mohammadi; Abbas naghizadeh Baghi
Abstract
The purpose of the present study was to examine the effect of consumer values on purchase intention for sporting goods, with an emphasis on the mediating role of flow experience. The research method was a descriptive-survey design. The statistical population of this study comprised all customers who ...
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The purpose of the present study was to examine the effect of consumer values on purchase intention for sporting goods, with an emphasis on the mediating role of flow experience. The research method was a descriptive-survey design. The statistical population of this study comprised all customers who had a history of purchasing from sports stores in Tehran. G*Power software was used to estimate the sample size; accordingly, the sample size was determined to be 220 participants. The research instrument was a questionnaire based on three standardized scales: consumer values (Kahle et al., 1986), flow experience (Jackson et al., 2008), and purchase intention (Zeithaml et al., 1996). Structural equation modeling (SEM) was employed at a significance level of α = 0.05. The findings indicated that consumer values had a significant effect on customers' flow experience (T-value = 3.374, β = 0.388), but their direct effect on purchase intention was not significant (T-value = 1.634, β = 0.329). Flow experience itself had a significant effect on purchase intention and significantly mediated the relationship between consumer values and customers' purchase intention (T-value = 3.118, β = 0.238). The findings show that consumer values do not directly increase purchase intention; however, through flow experience, they exert a notable effect on customers' purchase decisions (T-value = 2.122, β = 0.034). The results suggest that flow experiences in the shopping process, as an intermediary link, can connect consumer values to actual purchase intention; therefore, sports marketing managers should significantly enhance consumers' purchase motivation by creating exciting and interaction-oriented shopping environments.
Sports management, marketing
Abbas Naghizadeh-Baghi; Fatemeh Isazadeh Dabanlou; hossein kordloo; Mehdi Naghizadeh-Baghi
Abstract
Abstract
The purpose of the present study was to determine the Impact between satisfaction and the intention to purchase electronics of sports store customers with the mediation of customer loyalty. The intended statistical population included all customers using electronic sports goods across the country. ...
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Abstract
The purpose of the present study was to determine the Impact between satisfaction and the intention to purchase electronics of sports store customers with the mediation of customer loyalty. The intended statistical population included all customers using electronic sports goods across the country. G-power software was used to estimate the statistical sample. For this purpose, the statistical sample used was 479 people. The tool of the present research was the usage questionnaire. For this purpose, 3 standard questionnaires including Darzi and Bhatt's customer satisfaction questionnaire (2018), Zuhir et al.'s customer loyalty questionnaire (2011) and Chatura and et al.'s (2008) electronic purchase intention questionnaire were used. The method of conducting this research was causal relationship, which is a type of applied research. In this research, descriptive statistics methods including central tendency indices and dispersion indices and inferential statistics methods including Pearson correlation and structural equations were used at the alpha level of 0.05. SPSS26 software was used for data analysis and PLS3 software was used for modeling structural equations. The results indicate that customer satisfaction has a significant causal relationship with customers' purchase intentions. Also, loyalty as a mediator has a more effective role on customers' purchase intention. Finally, the communication model of customer satisfaction, customer purchase intention, and customer loyalty has a good fit. Paying attention to the findings of the research, managers of sports stores that provide services electronically can first look for customer satisfaction in order to become loyal customers so that the purchase intention among customers increases.
