Sports Marketing Studies - Articles List

Keywords = Customer loyalty

The effect of e-commerce platforms with the mediating role of customer-related factors on the intention to buy sportswear

Articles in Press, Accepted Manuscript, Available Online from 27 July 2024

10.22034/sms.2024.140500.1289

ali ghonouei; mohammad hematinezhad; Mehrali HemmatiNezhad

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Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19

Volume 4, Issue 3, November 2023, Pages 108-128

10.22034/sms.2024.139773.1253

Sajjad Pashaie; Hamed Golmohammadi

Sports Marketing Studies

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Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)