Keywords = Sportswear
The effect of e-commerce platforms with the mediating role of customer-related factors on the intention to buy sportswear

Articles in Press, Accepted Manuscript, Available Online from 27 July 2024

10.22034/sms.2024.140500.1289

ali ghonouei; mohammad hematinezhad; Mehrali HemmatiNezhad


Explaining the Personality Characteristics and the Brand Equity of Sport Apparel

Volume 1, Issue 1, April 2020, Pages 41-19

https://doi.org/10.34785/J017.2020.219

Mehdi Najarian; Ebrahim Alidoust Ghahfarrokhi; Mohammad Khabiri; Afsar Jafari


Identifying and prioritizing the causes of customer loyalty to the Iranian sportswear brand with the AHP approach

Volume 1, Issue 1, April 2020, Pages 149-129

10.34785/J017.2020.386

mohammad sarreshtehdari; Mohammad Purkiani; Farshad Emami