Author Index

A

  • Abtahinia, Atefeh Identifying and Prioritizing the Consequences of Digital Marketing in Sports Tourism Using Interpretive Structural Modeling [Volume 6, Issue 3, 2025, Pages 33-51]
  • Akbari Arbatan, Golsum Women-centric marketing: A model for pink branding in sports equipment [Volume 6, Issue 1, 2025, Pages 15-31]
  • Aliabadi, Samira Structural Interpretive Model of Determining Factors in Social Media Marketing for E-Sport Businesses [Volume 6, Issue 1, 2025, Pages 61-77]
  • Aran Dashti, Hanye Presenting framework for the Islamic marketing to consumers of sports goods in virtual space [Volume 6, Issue 2, 2025, Pages 89-102]
  • Arazeshi, Negar The Effect of the Perceived Value of Sports and Non-Sports Products on Customers’ Purchase Intention Based on the Mental Involvement in Endorser–Product Congruence [Volume 6, Issue 3, 2025, Pages 52-66]
  • Asheghi, Behnam Impact of Tourist Participation on the Performance of Sports Tourism Complexes in Guilan Province through the Mediation of Green Product Innovation [Volume 6, Issue 3, 2025, Pages 67-85]
  • Ashrafi, Mohammad Presenting the Freelancing Model in Iran's Sports Industry [Volume 6, Issue 2, 2025, Pages 70-88]
  • Askarian, Fariba Identifying and Prioritizing the Consequences of Digital Marketing in Sports Tourism Using Interpretive Structural Modeling [Volume 6, Issue 3, 2025, Pages 33-51]
  • Azarnoush, Benin Designing a Leading Digital Marketing Excellence Model in the Sports Industry with a Focus on Digital Transformation [Volume 6, Issue 4, 2025, Pages 1-12]

B

  • Badri Azarin, Yaghoub Explaining the Model of Factors Affecting Sports Tourism Demand in Iraq [Volume 6, Issue 3, 2025, Pages 106-126]
  • Balouchi, Hossein The impact of brand symbolism on brand evangelism behavior among the supporters of Persepolis Club [Volume 6, Issue 2, 2025, Pages 15-29]
  • Bashiri, Mahdi Investigating the Role of Sport Goods Quality and Stores Services in Creating Brand Preference and Customer Purchase Intention Emphasizing the Mediated Role of Perceived Value and Brand Equity [Volume 6, Issue 2, 2025, Pages 56-69]
  • Bay, Nasser The effect of environmental knowledge on green purchasing behavior of spectators: The mediating role of ethical commitment to the environment [Volume 6, Issue 3, 2025, Pages 1-16]

E

  • Ershadi, Rouhallah The Role of 4E Dimensions in the Development of Water Sports and Recreation Tourism Resources on Kish Island [Volume 6, Issue 3, 2025, Pages 86-105]
  • Esmaeili, Mohsen Structural Interpretive Model of Determining Factors in Social Media Marketing for E-Sport Businesses [Volume 6, Issue 1, 2025, Pages 61-77]
  • Eydi, Hossain Explaining the Key Factors Influencing Business Intelligence in Online Sports Enterprises [Volume 6, Issue 1, 2025, Pages 32-44]

F

  • Faraji, Rasoul Investigating the Role of Sport Goods Quality and Stores Services in Creating Brand Preference and Customer Purchase Intention Emphasizing the Mediated Role of Perceived Value and Brand Equity [Volume 6, Issue 2, 2025, Pages 56-69]
  • Faraziani, Fateh Presenting framework for the Islamic marketing to consumers of sports goods in virtual space [Volume 6, Issue 2, 2025, Pages 89-102]
  • Farzipor, Azizollah The Role of 4E Dimensions in the Development of Water Sports and Recreation Tourism Resources on Kish Island [Volume 6, Issue 3, 2025, Pages 86-105]
  • Fatahi Milasi, Sadegh The Effect of Brand Social Identity and Narrative Branding on Consumer Behavioral Intentions: The Mediating Role of Brand Image in Selected Luxury Sports Clubs in Tehran [Volume 6, Issue 4, 2025, Pages 13-26]
  • Fekrat, Asma Brand Positioning of Football Clubs in Iranian Premier League: The Partial Role of Brand Association and Fan-Team Identification [Volume 6, Issue 2, 2025, Pages 30-43]

G

  • Ghasemi, Nazanin Impact of Tourist Participation on the Performance of Sports Tourism Complexes in Guilan Province through the Mediation of Green Product Innovation [Volume 6, Issue 3, 2025, Pages 67-85]
  • Ghasempour, Javad Development of a Model for the Obstacles to Marketing Adventure Sports Tourism in Iran [Volume 6, Issue 4, 2025, Pages 27-47]
  • Ghavi Panjeh, Nahid Designing a Leading Digital Marketing Excellence Model in the Sports Industry with a Focus on Digital Transformation [Volume 6, Issue 4, 2025, Pages 1-12]
  • Ghezelsefloo, Hamidreza The effect of environmental knowledge on green purchasing behavior of spectators: The mediating role of ethical commitment to the environment [Volume 6, Issue 3, 2025, Pages 1-16]
  • Ghonouei, Ali The effect of E-Commerce Platforms with the Mediating Role of Customer-related Factors on Sportswear Purchase Intention [Volume 6, Issue 1, 2025, Pages 93-108]
  • Ghorbani, Mohammad Hossein Development of a Model for the Obstacles to Marketing Adventure Sports Tourism in Iran [Volume 6, Issue 4, 2025, Pages 27-47]
  • Golmohammadi, Hamed Revealing Trends in Olympic Games Marketing: A Bibliometric Perspective [Volume 6, Issue 4, 2025, Pages 48-65]

H

  • Hamidi, Mehrzad Identifying and Prioritizing the Consequences of Digital Marketing in Sports Tourism Using Interpretive Structural Modeling [Volume 6, Issue 3, 2025, Pages 33-51]
  • Hashemi, BI BI Fakhrosadat The Role of 4E Dimensions in the Development of Water Sports and Recreation Tourism Resources on Kish Island [Volume 6, Issue 3, 2025, Pages 86-105]
  • Hemati, Jamshid The Role of 4E Dimensions in the Development of Water Sports and Recreation Tourism Resources on Kish Island [Volume 6, Issue 3, 2025, Pages 86-105]
  • Hematinezhad, Mohammad The effect of E-Commerce Platforms with the Mediating Role of Customer-related Factors on Sportswear Purchase Intention [Volume 6, Issue 1, 2025, Pages 93-108]
  • Hemmatinezhad, Mehrali The effect of E-Commerce Platforms with the Mediating Role of Customer-related Factors on Sportswear Purchase Intention [Volume 6, Issue 1, 2025, Pages 93-108]
  • Hosseinvand, Reza Impact of Tourist Participation on the Performance of Sports Tourism Complexes in Guilan Province through the Mediation of Green Product Innovation [Volume 6, Issue 3, 2025, Pages 67-85]

J

  • Jaberi, Akbar Brand Positioning of Football Clubs in Iranian Premier League: The Partial Role of Brand Association and Fan-Team Identification [Volume 6, Issue 2, 2025, Pages 30-43]

K

  • Kashef, Mohammad Implementation of Blue Ocean Strategy in Gymnastics Clubs [Volume 6, Issue 1, 2025, Pages 45-60]
  • Keshavarz, Farshid Explaining the Key Factors Influencing Business Intelligence in Online Sports Enterprises [Volume 6, Issue 1, 2025, Pages 32-44]
  • Khodadadi, Mohammad Rasoul Explaining the Model of Factors Affecting Sports Tourism Demand in Iraq [Volume 6, Issue 3, 2025, Pages 106-126]
  • Khodamoradpoor, Mozhgan Identifying Effective Indicators on Correcting Mental Pattern of Hesitant Customers of Fitness Clubs [Volume 6, Issue 2, 2025, Pages 44-55]
  • Khosravi, Mosab The Effect of Click and Brick Strategy on Consumer Behavior in Sports Clubs [Volume 6, Issue 4, 2025]
  • Kotobi, Fereshteh The Role of Relationship Marketing on Brand Equity: The Mediating Role of Brand Identification and Brand Experience (A Case Study of Isfahan Fitness Clubs) [Volume 6, Issue 2, 2025, Pages 1-14]

M

  • Miraki, Shirko Identifying Effective Indicators on Correcting Mental Pattern of Hesitant Customers of Fitness Clubs [Volume 6, Issue 2, 2025, Pages 44-55]
  • Mirani, Kaveh The Effect of the Perceived Value of Sports and Non-Sports Products on Customers’ Purchase Intention Based on the Mental Involvement in Endorser–Product Congruence [Volume 6, Issue 3, 2025, Pages 52-66]
  • Moemenifar, Fahime Presenting framework for the Islamic marketing to consumers of sports goods in virtual space [Volume 6, Issue 2, 2025, Pages 89-102]
  • Mohammadi, Sardar The Effect of Click and Brick Strategy on Consumer Behavior in Sports Clubs [Volume 6, Issue 4, 2025]
  • Mohammad Rezaei, Ziba Structural Interpretive Model of Determining Factors in Social Media Marketing for E-Sport Businesses [Volume 6, Issue 1, 2025, Pages 61-77]
  • Moharramzadeh, Mehrdad Implementation of Blue Ocean Strategy in Gymnastics Clubs [Volume 6, Issue 1, 2025, Pages 45-60]
  • Moradi Niknam, Amir The Effect of Brand Social Identity and Narrative Branding on Consumer Behavioral Intentions: The Mediating Role of Brand Image in Selected Luxury Sports Clubs in Tehran [Volume 6, Issue 4, 2025, Pages 13-26]
  • Mostahfezian, Mina Analysis of Improving Economic Governance in the Country's Sports Based on Marketing Factors [Volume 6, Issue 1, 2025, Pages 78-92]
  • Movahed, Seyed Mohammad Reza Analysis of the effect of green marketing communications on green purchasing behavior of sports products by considering the mediating role of consumer attitude [Volume 6, Issue 3, 2025, Pages 17-32]

N

  • Nasirpour, Mohana The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent [Volume 6, Issue 1, 2025, Pages 1-14]
  • Nasr Esfahani, Davood Presenting the Freelancing Model in Iran's Sports Industry [Volume 6, Issue 2, 2025, Pages 70-88]
  • Nazarian, Ali Impact of Tourist Participation on the Performance of Sports Tourism Complexes in Guilan Province through the Mediation of Green Product Innovation [Volume 6, Issue 3, 2025, Pages 67-85]
  • Niazi, Eesa The impact of brand symbolism on brand evangelism behavior among the supporters of Persepolis Club [Volume 6, Issue 2, 2025, Pages 15-29]
  • Norouzi Ajirloo, Reza Analysis of the effect of green marketing communications on green purchasing behavior of sports products by considering the mediating role of consumer attitude [Volume 6, Issue 3, 2025, Pages 17-32]

P

  • Pashaie, Sajjad The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent [Volume 6, Issue 1, 2025, Pages 1-14]
  • Pashaie, Sajjad Revealing Trends in Olympic Games Marketing: A Bibliometric Perspective [Volume 6, Issue 4, 2025, Pages 48-65]
  • Pourgholi, Amin Explaining the Key Factors Influencing Business Intelligence in Online Sports Enterprises [Volume 6, Issue 1, 2025, Pages 32-44]
  • Pourkiani, Mohamad Development of a Model for the Obstacles to Marketing Adventure Sports Tourism in Iran [Volume 6, Issue 4, 2025, Pages 27-47]

R

  • Rafiei, Narges Providing a Conceptual Model to Counteract Brand Decline in Professional Sports Clubs in Iran [Volume 6, Issue 4, 2025]
  • Rahimi, Ghasem Providing a Conceptual Model to Counteract Brand Decline in Professional Sports Clubs in Iran [Volume 6, Issue 4, 2025]
  • Rajabi, Vahid Analysis of Improving Economic Governance in the Country's Sports Based on Marketing Factors [Volume 6, Issue 1, 2025, Pages 78-92]
  • Rastgoo, Samaneh Identifying and Prioritizing the Consequences of Digital Marketing in Sports Tourism Using Interpretive Structural Modeling [Volume 6, Issue 3, 2025, Pages 33-51]
  • Razavi, Seyed Mohammad Javad The Role of Relationship Marketing on Brand Equity: The Mediating Role of Brand Identification and Brand Experience (A Case Study of Isfahan Fitness Clubs) [Volume 6, Issue 2, 2025, Pages 1-14]
  • Rezaei, Morteza Designing a Leading Digital Marketing Excellence Model in the Sports Industry with a Focus on Digital Transformation [Volume 6, Issue 4, 2025, Pages 1-12]
  • Roumyani, Morad Designing a Leading Digital Marketing Excellence Model in the Sports Industry with a Focus on Digital Transformation [Volume 6, Issue 4, 2025, Pages 1-12]

S

  • Salehi Golbaghi, Maryam Impact of Tourist Participation on the Performance of Sports Tourism Complexes in Guilan Province through the Mediation of Green Product Innovation [Volume 6, Issue 3, 2025, Pages 67-85]
  • Shabani, Sepideh Investigating the Role of Sport Goods Quality and Stores Services in Creating Brand Preference and Customer Purchase Intention Emphasizing the Mediated Role of Perceived Value and Brand Equity [Volume 6, Issue 2, 2025, Pages 56-69]
  • Siahsarani Kojuri, Mohammad Ali The impact of brand symbolism on brand evangelism behavior among the supporters of Persepolis Club [Volume 6, Issue 2, 2025, Pages 15-29]
  • Soleymanpor, Moslem Analysis of the effect of green marketing communications on green purchasing behavior of sports products by considering the mediating role of consumer attitude [Volume 6, Issue 3, 2025, Pages 17-32]
  • Soltan Hosseini, Mohammad Analysis of Improving Economic Governance in the Country's Sports Based on Marketing Factors [Volume 6, Issue 1, 2025, Pages 78-92]
  • Soltan Hosseini, Mohammad Providing a Conceptual Model to Counteract Brand Decline in Professional Sports Clubs in Iran [Volume 6, Issue 4, 2025]

T

  • Tojari, Farshad The Effect of the Perceived Value of Sports and Non-Sports Products on Customers’ Purchase Intention Based on the Mental Involvement in Endorser–Product Congruence [Volume 6, Issue 3, 2025, Pages 52-66]
  • Tolabi Mazreno, Azam The Role of Relationship Marketing on Brand Equity: The Mediating Role of Brand Identification and Brand Experience (A Case Study of Isfahan Fitness Clubs) [Volume 6, Issue 2, 2025, Pages 1-14]

V

  • Veisi, Korosh Structural Interpretive Model of Determining Factors in Social Media Marketing for E-Sport Businesses [Volume 6, Issue 1, 2025, Pages 61-77]

W

Y

  • Yektayar, Mozafar Identifying Effective Indicators on Correcting Mental Pattern of Hesitant Customers of Fitness Clubs [Volume 6, Issue 2, 2025, Pages 44-55]