Document Type : Original Article
Authors
1
PhD student, Department of Physical Education, Shushtar Branch, Islamic Azad University, Shushtar, Iran
2
Department of Physical Education, Shushtar Branch, Islamic Azad University, Shushtar, Iran
3
Assistant professor Department of physical Education,Ahvaz Branch,Islamic Azad University,Ahvaz,Iran
10.22034/sms.2025.141716.1382
Abstract
The purpose of this research was to provide appropriate strategies for the financial independence of professional private sports clubs. The research method was mixed (qualitative and quantitative). The statistical community in the qualitative section included experts in the field of marketing management, sports management, sports marketing experts and managers of private clubs. The sample size is equal to 15 people based on the theoretical saturation index. Statistics in the quantitative section include clients of private clubs and graduate students of sports management, who were selected using SPSS Sample Power software and their number was equal to 360 people. A non-probability sampling method with maximum diversity or heterogeneity was used. In the quantitative part, the research tool included a questionnaire extracted from the codes of the qualitative part, which was also analyzed by Smart PLS software. Based on the data analysis, 67 primary concepts and 12 main categories were identified. These categories include legal and legal factors, media interaction, creating a platform to attract financial sponsors, developing sponsor attraction, improving laws for financial sponsors, providing facilitiesTo financial sponsors, the training of specialist forces, business income, management factors, development strategies and economic approach. According to the findings of the present research, it can be said that these dimensions, when combined in a collective approach, can strengthen the financial foundation and, as a result, achieve the financial independence of sports clubs.
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