The scientific journal "Sport Marketing Studies" of the University of Kurdistan, as a bridge between academia and industry, prioritizes the evaluation, peer review, and publication of articles that:

• Present research findings for the first time in the Persian-speaking region in areas of digital transformation of sports (omni-channel marketing, live streaming, esports), sustainable marketing (green branding, ethical sponsorship), and emerging global markets (Africa, Asia, Latin America).
• Directly address the operational challenges of the sports industry, including: measuring sponsor ROI, designing fan experience at hybrid events, and revenue recovery solutions after crises.
• Result from applied research with rigorous methodology (combining data mining, case studies of professional teams, and demographic analysis) and have the potential to impact sports industry policymaking.
• While adhering to ethical principles and social justice (inclusion of gender groups, the blind, and low-income populations), develop theoretical applications in inclusive sports marketing.