This scientific journal will work with the aim of providing the ground for creating scientific exchanges, aggregation, promotion and development of knowledge, dissemination and distribution of information in the field of sports marketing and especially in the field of sports marketing research.

In addition, the aim of the journal is to contribute to the development of sports management and marketing sciences by emphasizing the scientific and research findings and achievements of professors and researchers in this field. In this regard, evaluating articles with applied approaches is a priority.