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Akbari Arbatan, Golsum
Women-centric marketing: A model for pink branding in sports equipment [Volume 6, Issue 1, 2025, Pages 15-31]
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Nasirpour, Mohana
The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent [Volume 6, Issue 1, 2025, Pages 1-14]
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Pashaie, Sajjad
The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent [Volume 6, Issue 1, 2025, Pages 1-14]
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