This document provides comprehensive guidelines for authors preparing manuscripts for submission to Sport Marketing Studies. It outlines the journal’s formatting requirements, structural conventions, citation style, and ethical standards to ensure consistency, clarity, and scholarly rigor throughout the publication process. All prospective contributors are strongly advised to read these instructions carefully and adhere strictly to the specifications detailed below prior to submitting their work. Compliance with these guidelines facilitates a smooth peer-review process and enhances the overall quality and professionalism of the final published article. For further inquiries, authors may refer to the journal’s homepage or contact the editorial office directly.