The Effect of Strategic Thinking of Managers on Service Quality in Sport Clubs in Karaj

Document Type : Original Article

Authors

1 Msc Studentof Sport management, Faculty of Literature & Humanities, Shahrekord University, Shahrekord, Iran

2 Asistant Professor, Faculty of Literature & Humanities, Shahrekord University, Shahrekord, Iran

10.34785/J017.2020.948

Abstract

The purpose of this study was to investigate the effect of managers' strategic thinking on the quality of services of sports clubs in Karaj. The statistical population of the study included all sports clubs in Karaj. In order to select the sample, a random cluster method was used, so that due to the existence of 10 urban areas in Karaj, 15 sports clubs were randomly selected from each area. In each sports club, a manager with 30 customers who have at least six They had a month of attending a sports club and were selected as respondents to the questionnaires, and the average score of 10 customers was considered as a score of quality of service of each sports club. The tools for measuring research variables included the Goldman Strategic Thinking Scale (2008) and the Liu and Chen Service Quality Scale (2012). The results of structural equation modeling showed that strategic thinking has a positive and significant effect on service quality. According to the obtained results, it can be stated that the managers of sports clubs can improve the customers' perception of the quality of services provided in the sports clubs under their management by raising the levels of strategic thinking in their management.

Keywords

References

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