Survey factors affecting market demand of premier league soccer teams in the east azarbaijan province

Document Type : Original Article

Authors

1 Professor of Sports Management, Faculty of Physical Education and Sport Sciences, University of Guilan, Rasht, Iran

2 Assistant Professor of Sports Management, Faculty of Physical Education and Sports Sciences, University of Guilan, Rasht, Iran

3 PhD in Sports Management, Khorasan Razavi Technical and Vocational University, Al-Zahra Technical College, Mashhad, Iran

4 Master of Sports Management, Faculty of Physical Education and Sport Sciences, University of Guilan, Rasht, Iran

https://www.doi.org/10.34785/J021.2020.970

Abstract

Various factors affect the demand of spectators to participate in the matches of the football teams of the Premier League of East Azerbaijan Province; Therefore, in order to investigate these factors, among all the fans of the three teams of Tractor Manufacturing, Steel Development and Machine Building, 384 people completed the revised questionnaire by Byon, Zhang & Connaughton (2010) based on Morgan table. Structural equation modeling method in PLS software was used for confirmatory factor analysis of dimensions. The results showed that all seven factors of match schedule, host and guest team characteristics, information, general football characteristics, financial and physical considerations and ethnic identity had a significant effect on the market demand of East Azerbaijan Football Premier League teams. Therefore, it is suggested that league management and football clubs pay more attention to game quality, league management and match schedule to attract spectators and increase market demand.

Keywords

References

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