Presenting strategies for developing the Iranian handball market

Document Type : Original Article

Authors

1 Associate Professor of Sport Management, School of Sport Sciences, Isfahan (Khorasgan) branch. Islamic Azad University. Isfahan, Iran

2 Ph.D. Student of Sport Management School of Sport Sciences, Islamic Azad University, Jahrom branch

3 Associate Professor of Sport Management School of Sport Sciences, University of Isfahan

https://www.doi.org/10.34785/J021.2022.193

Abstract

The purpose of this study was to develop strategic themes for the development of Iranian handball.The research is strategic in terms of subject matter; it is applied in terms of purpose and it is descriptive in terms of method and its data collection is survey. The statistical population was the experts Using both theoretical and snowball sampling methods 30 individuals were considered as sampleA combination of qualitative and quantitative methods was used to collect and analyze data. The research tool was a researcher-made checklist, which was confirmed by experts on its face and content validity, interviews and strategic council meetings were used to collect information. Logical inductive method was used to analyze the required information in the quantitative section of the matrix of position assessment and strategic action and matrix in the qualitative section. The Iranian Handball Federation has five macro-general sports exercises in the community, the development of championship sport, the promotion of professional sports, the promotion and consolidation of the organizational status of handball in all provinces, deepening and strengthening the morale of chivalry and orality through handball exercise, while the strategy approach The sport of the Iranian Handball Federation was based on an assessment of strategic position and strategic matrix in an aggressive position. Therefore, the brand promotion of the Iranian Handball Federation was chosen to maintain the status quo in the competitive market as one of the market leaders as a priority strategy.

Keywords

References

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Sports Marketing Studies
Volume 2, Issue 4 - Serial Number 8
January 2022
Pages 98-119

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