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Designing the Development Model of Adventure Sports Tourism in Iran: Analysis of Requirements and Consequences

Document Type : Original Article

Authors

1 Department of Sports Management, Faculty of Psychology and Educational Sciences, University of Mohaghegh Ardabili, Ardabil, Iran

2 Professor of Sport Management, Faculty of Psychology and Educational Sciences, University of Mohaghegh Ardabili, Ardabil, Iran

3 Associate Professor of Sports Management, Faculty of Sports Sciences, Isf,C., Islamic Azad University, Isfahan, Iran

Abstract

Adventure sports tourism has attracted the attention of the public as an important part of tourism. In addition to being effective in physical development, it also has a social function. There is not much comprehensive and applied research in Iran regarding adventure sports tourism, therefore the aim of the present study is to develop a model for the development of adventure sports tourism in Iran. The present study was conducted in a qualitative manner and by choosing a constructivist approach from a data-driven strategy. The data are exploratory-fundamental in nature in terms of purpose, and were collected through purposeful sampling with the snowball technique and based on in-depth semi-structured interviews with 19 sports management experts familiar with the discussion of professional adventure sports tourism. After conducting the interviews, 1352 key words were identified, which were then grouped into 111 core codes and finally, in the theoretical coding process, were categorized into 16 subcategories and finally into 11 main categories: key stakeholders, enabling factors, strategic requirements, contextual factors, surprises, drivers, uncertainties, goals, key players, strategies, and possible outcomes of adventure sports tourism. In general, it should be acknowledged that increasing attention to adventure sports tourism in Iran will have important consequences, including improving the various conditions of the local community, promoting up-to-date knowledge, and improving the level of health and social vitality, and increasing the productivity of the local economy.

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References
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Sports Marketing Studies
Volume 7, Issue 1 - Serial Number 25
April 2026
Pages 1-17
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