Author = Abdolmaleki, Hossein
Number of Articles: 5
The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image.

Articles in Press, Accepted Manuscript, Available Online from 19 February 2025

10.22034/sms.2024.139707.1250

amir derakhshan; mehdi kohandel; Hossein Abdolmaleki; Seyed Nemat Khalifeh

Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth

Articles in Press, Accepted Manuscript, Available Online from 19 February 2025

10.22034/sms.2024.62706

Hossein Abdolmaleki; Roohollah Kiani; Seyed Nemat Khalifeh; Seyed Bahador Zakizadeh

Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements

Volume 4, Issue 1, May 2023, Pages 1-12

10.22034/sms.2023.62665

Hossein Abdolmaleki; Bahareh Khalili; Fatemeh Zarsineh; Maryam Sadeghi; Zahra Fathi

Sports Marketing Studies

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