Sports Marketing Studies - Articles List

Volume & Issue: Volume 3, Issue 4, January 2023

Identifying The Motivations And Behavior Of Consuming Sports Goods In Iranian E-Sports Players

Pages 23-1

10.22034/sms.2022.62545

seyed farshid mirmohammadian toutkaleh; leila ghorbanighahfarokhi

Test of The Role of Satisfaction Mediation Model In The Causal Relationship of Entrepreneurial Marketing With The Desire To Re-Attend Customers of Sports Complexes In Karaj

Pages 48-24

10.22034/sms.2022.62542

sima najaf nejad; Hosein Poursoltani Zarandi; Reza Reza Shaji

Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province

Pages 73-49

10.22034/sms.2022.62543

TAHEREH Gholami; javad Adabi Firouzjah

The Effect of Corporate Sponsor Image on Purchase Intention of Persepolis Fans With The Mediating Role of Brand Love And Sport Involvement

Pages 95-74

10.22034/sms.2022.62613

shahoo zamani dadaneh; ali asghar dorooudian; MOHAMMAD zargarzadeh Esfahani

Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools

Pages 117-96

10.22034/sms.2022.62546

Javad shahvali kohshouri; Ahmadreza Askari; Mina Mostahfezian,; Bahrami Hadiseh

The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League

Pages 138-118

10.22034/sms.2022.62544

Mahdi Latififard; Hossein Akbari Yazdi; Marjan Saffari

Determining The Relationship Between Brand Experience And Brand Loyalty And The Moderating Role of Demographic Variables (Case Study: Customers of Mashhad Water Parks Complex)

Pages 156-139

10.22034/sms.2022.62497

Rasool Ghorbanpoor; seyed morteza Azimzadeh

Sports Marketing Studies

Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)