The Effect of the Perceived Value of Sports and Non-Sports Products on Customers’ Purchase Intention Based on the Mental Involvement in Endorser–Product Congruence

Volume 6, Issue 3, October 2025, Pages 52-66

10.22034/sms.2024.141312.1354

Kaveh Mirani; Farshad Tojari; Negar Arazeshi

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