Sports Marketing Studies - Articles List

Author = arazeshi, negar

A Qualitative Study for Developing an Indigenous Theory of Mediated Sport Consumption in Iran Using the Grounded Theory Approach

Articles in Press, Accepted Manuscript, Available Online from 14 October 2025

10.22034/sms.2025.144278.1525

Sahar Sohrabi Shirazi; Farshad Tojari; Negar Arazeshi

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The Effect of the Perceived Value of Sports and Non-Sports Products on Customers’ Purchase Intention Based on the Mental Involvement in Endorser–Product Congruence

Volume 6, Issue 3, October 2025, Pages 52-66

10.22034/sms.2024.141312.1354

Kaveh Mirani; Farshad Tojari; Negar Arazeshi

Sports Marketing Studies

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)