Sports Marketing Studies - Articles List

Author = Mohana Nasirpour

The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent

Volume 6, Issue 1, April 2025, Pages 1-14

10.22034/sms.2024.141529.1367

Sajjad Pashaie; Mohana Nasirpour

Sports Marketing Studies

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Volume 6 (2025)

Volume 5 (2024)

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Volume 3 (2022)

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