Sports Marketing Studies - Articles List

Keywords = Loyalty

Designing a sensory marketing model with emotional attachment to the brand and satisfaction with the sensory experience of customers of sports pools in Alborz province

Volume 5, Issue 2, July 2024, Pages 105-120

10.22034/sms.2024.139369.1236

Hosein Poursoltani Zarandi

Relationship between decision-making styles and social power of consumers of table tennis sports brands (comparison of domestic and foreign brands)

Volume 4, Issue 2, July 2023, Pages 20-47

10.22034/sms.2023.62755

Vahid Aghaei; shahram nazari; Rasool Norouzi Seyed Hosseini

Comparison of The Loyalty Model of New and Experienced Customers of Health Clubs In Isfahan

Volume 3, Issue 3, October 2022, Pages 98-68

10.22034/sms.2022.62415

hossein alimohammadi; hossein kordlu; javad Adabi Firouzjah; Narges Gerami

Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation

Volume 3, Issue 2, June 2022, Pages 60-30

https://www.doi.org/10.34785/J021.2022.009

Hamid Reza Goharrostami; Kobra Pouryousefi; Nooshin Benar; Samaneh Nazari

The effect of loyalty to the national team on the level of risk-taking of Iranian tourists towards the host of the Asian Cup (2019 UAE)

Volume 3, Issue 2, June 2022, Pages 177-151

https://www.doi.org/10.34785/J021.2022.013

farhad fathi; fariba askaryan; Mike Rayner

Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers

Volume 2, Issue 4, January 2022, Pages 65-97

https://www.doi.org/10.34785/J021.2022.296

Farshad Yazdani; Mohammadbagher Forghani Ozrudi; Ali Yaghobi

Identifying and prioritizing the causes of customer loyalty to the Iranian sportswear brand with the AHP approach

Volume 1, Issue 1, April 2020, Pages 149-129

10.34785/J017.2020.386

mohammad sarreshtehdari; Mohammad Purkiani; Farshad Emami

Sports Marketing Studies

Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)