Sports Marketing Studies - Articles List

Keywords = Brand Preference

Investigating the Role of Sport Goods Quality and Stores Services in Creating Brand Preference and Customer Purchase Intention Emphasizing the Mediated Role of Perceived Value and Brand Equity

Volume 6, Issue 2, July 2025, Pages 56-69

10.22034/sms.2024.139915.1260

Mahdi Bashiri; Rasoul Faraji; Sepideh Shabani

The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand)

Volume 5, Issue 2, July 2024, Pages 16-36

10.22034/sms.2024.141088.1335

Mohammad Reza Boroumand; Ali Afrouzeh; siavash Farahmand

Investigating the effect of green marketing on the behavioral intentions of consumers of sports brands with the mediating role of social responsibility and brand preference

Volume 1, Issue 2, July 2020, Pages 50-26

https://www.doi.org/10.34785/J021.2020.128

hossein brakhas; Mehrali HemmatiNezhad; zohreh izanloo

Sports Marketing Studies

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)