Keywords = Brand Image
Number of Articles: 2
The effect of open innovation and social media marketing on brand authenticity of football clubs with the mediation of value creation and brand image.

Articles in Press, Accepted Manuscript, Available Online from 19 February 2025

10.22034/sms.2024.139707.1250

amir derakhshan; mehdi kohandel; Hossein Abdolmaleki; Seyed Nemat Khalifeh

The mediator role of brand-awareness and brand image in the realtionship between the advertisment-awareness and the brand equity

Volume 1, Issue 3, October 2020, Pages 190-155

https://www.doi.org/10.34785/J021.2020.588

samaneh Almasi; keywan zamany dadaneh; Hossein Eydi; Jerónimo García Fernández

Sports Marketing Studies

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