Sports Marketing Studies - Articles List

Keywords = Brand Experience

The Role of Relationship Marketing on Brand Equity: The Mediating Role of Brand Identification and Brand Experience (A Case Study of Isfahan Fitness Clubs)

Volume 6, Issue 2, July 2025, Pages 1-14

10.22034/sms.2025.142399.1419

Seyed Mohammad Javad Razavi; Azam Tolabi Mazreno; Fereshteh Kotobi

Determining The Relationship Between Brand Experience And Brand Loyalty And The Moderating Role of Demographic Variables (Case Study: Customers of Mashhad Water Parks Complex)

Volume 3, Issue 4, January 2023, Pages 156-139

10.22034/sms.2022.62497

Rasool Ghorbanpoor; seyed morteza Azimzadeh

Sports Marketing Studies

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)