Sports Marketing Studies - Articles List

Keywords = relationship marketing

The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent

Volume 6, Issue 1, April 2025, Pages 1-15

10.22034/sms.2024.141529.1367

Sajjad Pashaie; Mohana Nasirpour

Testing the model of influencing factors on fans' supportive behaviors of the Persepolis club brand

Volume 5, Issue 3, November 2024, Pages 117-135

10.22034/sms.2024.141644.1377

SHAHOO ZAMANI; Shirin Zardoshtian; Anahita Malek

Barriers of Long-Term Relationship between Iran Football Pro League Clubs and Sponsor Companies and Organizations

Volume 1, Issue 3, October 2020, Pages 25-1

https://www.doi.org/10.34785/J021.2020.465

Meysam Naseh; Hossein Akbari Yazdi; Alireza Elahi

Sports Marketing Studies

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)