Ahuvia, A.C. (1993). I love it: Towards a unifying theory of love across divers love objects. Doctoral dissertation, Northwestern University.
Noel, A., Dwight, M., & Pierre, V. F. (2008). The Love Feeling Toward a Brand: Concept and Measurement. Advances in Consumer Research, 36, 300-307.
Anagnostopoulos, C., Byers, T., & Shilbury, D. (2014). Corporate social responsibility in professional team sport organisations: Towards a theory of decision-making. European Sport Management Quarterly, 14(3), 259-281.
Baena Gracia, V. (2016). Analyzing online and mobile marketing strategies as brand love drivers in sports teams. Findings from Real Madrid. International Journal of Sport Marketing and Sponsorship, 17(1), 1-18.
Baena, V. (2018). The importance of CSR practices carried out by sport teams and its influence on brand love: the Real Madrid Foundation. Social Responsibility Journal, 14(1), 61-79.
Brakhas, H., HemmatiNezhad, M., & Izanloo, Z. (2021). Investigating the effect of green marketing on the behavioral intentions of consumers of sports brands with the mediating role of social responsibility and brand preference. Sports Marketing Studies. 1 (2), 26-50.
Batra, R., Ahuvia, A., & Bagozzi, R.P. (2012). Brand love. Journal of Marketing, 76, 1-16.
Brett, A.S. M., & Carolyn, A.S. (2015). The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments. Marketing Letters, (7):1-13.
Broadbent, S., Bridson, K., Ferkins, L., & Rentschler, R. (2010). Brand love, brand image and loyalty in Australian elite sport, Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference. ANZMAC, Christchurch, New Zealand.
Davis-Sramek, B., Mentzer, J. T., & Stank, T. P. (2007). Creating Consumer durable retailer Customer loyalty through order fulfillment service operations. Journal of operations management, 26, 797-781.
Fink, J.S., Parker, H.M., Brett, M., & Higgins, J. (2009). Off-Field behavior of athletes and team identification: Using social identity theory and balance theory to explain. Journal of Sport Management, 23, 142-155.
Hasas Yegane, Y., & Barzegar, Gh. (2012). Desk: Corporate Social Responsibility Evolution of Concepts and Definitions. Certified Public Accountant, 54(29), 22-31. (in Persian)
Hatami, S., Aghayi, N., Poursoltani, H., & Akbari Yazdi, H. (2018). The mediating role of social responsibility in the relationship between managers' professional ethics and citizenship behavior of football club fans. Journal of Organizational Behavior Management Studies in Sports, 5(1), 89-98. (in Persian)
Hamidi, S., & Vazefehdoost, H, (2018), The Impact of Social Media Marketing Activities on Brand Love and Brand Loyalty Relying on the Mediating Role of Brand Equity (Study of Internet Buyers in Tehran via Instagram Pages). International Conference Interdisciplinary Studies in Management and Engineering, Tehran (in Persian)
Ismailpour, M., Sayadi, A., Delvari, M., & Mousavi Shorgoli, S. (2017). The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credit (Case Study: Bank Saderat Iran, Bushehr). New Marketing Research, 7(4), 57-76. (in Persian)
Khazaie, A., Hanifi, F., Mirabi, V.R., & Taghipouriyan, M.J. (2018). The effect of emotional relationship with brand on customer loyalty in the hotel industry. Journal of Tourism Social Studies, 6(11), 87-112. (in Persian)
Kordlu, H., Ali Mohammadi, H., Moharram Zadeh, M., & Azizian Kohan, N. (2021). The relationship between social media marketing and customer satisfaction of sports entertainment centers. Sports Marketing Studies. 1 (4): 116-133.
Mattera, M., & Baena, V. (2014). Getting brand commitment through internet and mobile sports marketing. Strategies in Sports Marketing: Technologies and Emerging Trends, 13, 203-218.
Mazodier, M., Plewa, C., Palmer, K., & Quester, P. (2016). Achieving corporate social responsibility through sponsorship. Handbook of Sports Marketing, 22, 317-326.
Reimann, M., Castano, R., Zaichkowsky, J., & Bechara, A. (2012). How we relate to brands: Psychological and europsychological insights into consumer-brand relationships. Journal of Consumer Psychology, 128-142.
Safar, Y., Azimzade, SM., & Kafashpour, A. (2015). Analysis of effective factors in shaping the brand image of professional athletes. Two Quarterly . Journal of Sports Management and Development, 5(1), 85-103. (in Persian)
Sahar, B., Nahid, A., & Seyed Emad, H. (2020). Determining the factors affecting the promotion of the selected sports apparel brand of the country. Journal of Sport Marketing Studies. 2(3). 21-48. (in Persian)
Shoja, A., & Sadegh Vaziri, F. (2019). Hatred of the brand; Investigating the causes and consequences of brand hatred. New Marketing Research, 8(2), 165-180. (in Persian)
Sobhani, Y., Mohammadi, S., & Hatami, S. (2017). Designing a Model for the Impact of Social Responsibility on Private Sports Complexes in Kermanshah on Customer Behavior and Attitude. Journal of Sports Management, 9(2), 359-372.
Walker, M., & Kent, A. (2009). Do fans care? Assessing the influence of corporate social responsibility on consumer attitudes in the sport industry. Journal of Sport Management, 23, 743-769.
Walters, G. (2009). Corporate social responsibility through sport. The community sports trust model as a CSR delivery Agency. Journal of Corporate Citizenship, 35, 81-94.
Xie, C., Bagozzi, R.P., & Grønhaug, K. (2019). The impact of corporate social responsibility on consumer brand advocacy: The role of moral emotions, attitudes, and individual differences. Journal of Business Research, 95, 514-530.
Yoo, B., Donthu, N., & Lee, S. (2015). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195-211.