A Critique Review of the book Sports marketing management

Document Type : Original Article

Authors

1 Physical Education. Sports Management. Faculty of Humanities and Social Sciences. University of Kurdistan

2 Sardar Mohammadi Department of Physical Education and Sports Science, University of Kurdistan, Sanandaj, Iran

3 PhD student in Sports Management, Kurdistan University, Sanandaj, Iran

4 PhD student in Sports Management of Kurdistan University

10.22034/sms.2024.140779.1315

Abstract

Abstract



The present article is an introduction, review and critique of the book of sports marketing management .The book was a compilation of Dr. Kashkar and Ghasemi with Tojari, which was published in 2018 in Science and Motion Publications...A critical philosophical exploration was used to review this book. The criticism tool was a worksheet for reviewing textbooks in the Humanities Textbooks. Qualitative content analysis showed some findings. The book’s positive points included a form of cover design, typography, print quality, and proper bookbinding. These positive points of content dimension included the appropriateness of the content of the book with the objectives of the lesson in question and covering many of the chapters approved, matching the book with the scientific level of students, proper use of different scientific tools, and meeting the scientific and practical needs of the community. The weak points included inconsistency in the text of some words, inconsistency in the translation, and inconsistency in the title with the cover image. Also, some concepts are not well explained, and detailed interpretations are not provided by the translator. Overall, thework under review is one of the best-translated books in the management of sports marketing.

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