Book Criticism

Nots Editor's

• Editor-in-Chief Lecture
• PDF 157.81 K

Determining the market development strategy of sports jewelry industry in Iran

Pages 1-18

10.22034/sms.2024.141000.1329

Sara Keshkar; Gholamali Kargar; Mahya Shabani

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• PDF 979.18 K

Fostering Co-Innovation through Value Co-Creation and Customer Knowledge in Sport Clubs: The Moderating Role of Cognitive Processing and Customers Behavioral Engagement

Pages 19-34

10.22034/sms.2024.140860.1319

Falah Hasan Safih; Mohsen Behnam; Roghayeh sarlab

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• PDF 1.14 M

Analysis and relationship between financing methods and strategic performance of Iraq football clubs

Pages 35-52

10.22034/sms.2023.139500.1240

javad moradi; Ali Hossien Zaher Mohsen

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• PDF 1.02 M

A Critique Review of the book Sports marketing management

Pages 53-68

10.22034/sms.2024.140779.1315

sardar mohammadi; naser soroush; Elahe daneshrad; Leila Nazari; Tahere Mohseni seresht

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• PDF 1.14 M

Predicting the retention of customers of sport gym using the K-nearest neighbor algorithm

Pages 69-86

10.22034/sms.2024.140657.1302

Javad Shahlaee Bagheri

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• PDF 1.03 M

Harmonizing Theory and Experimentation: Unveiling the Potential of Multi-Grounded Theory

Pages 87-100

10.22034/sms.2024.140646.1301

Mohammad Abbaszadeh; Sajjad Pashaie; Hacı Duran; Hamed Golmohammadi

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• PDF 694.95 K

Provide content marketing model of in sports E-business with the grounded theory approach

Pages 101-121

10.22034/sms.2023.139886.1258

Shiva Safarian; Mohammad Ali Nasimi; Maryam Rahmaty

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• PDF 1.06 M