نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی، گروه مدیریت ورزشی، دانشکده علوم ورزشی، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران

2 دانشیار مدیریت ورزشی، گروه مدیریت ورزشی، دانشکده علوم ورزشی، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران

3 دانشیار مدیریت ورزشی، گروه مدیریت ورزشی، دانشکده تربیت بدنی وعلوم ورزشی، دانشگاه اصفهان، اصفهان، ایران

چکیده

در ارتباط با سبک زندگی فعال و اهمیت توسعه‌بدنی و ورزش در ایران، همچنین تأثیر آن بر اقتصاد، تحقیقات خیلی جامع و کاربردی زیادی وجود ندارد. از این رو هدف تحقیق حاضر تدوین مدل سبک زندگی فعال جامعه ایرانی با رویکرد اقتصادی و بازرگانی ورزشی است تا بتواند به زوایای مختلف افزایش سهم آن در تولید ناخالص ملی بپردازند. برای انجام این مطالعۀ‌کیفی از استراتژی نظریه داده‌بنیاد و رویکرد ساخت‌گرای چارمز استفاده شد. داده‌ها با استفاده از مصاحبه‌های عمیقِ نیمه‌استاندارد یا نیمه‌ساختاریافته جمع‌آوری گردیدند. مشارکت‌کنندگان در این تحقیق، 19 نفر از صاحب‌نظران در سه حوزه علوم‌ورزشی، اقتصاد و علوم پزشکی بودند. از حدود 210 جمله پیاده‌سازی شده از مصاحبه‌ها، 145 کد اولیه ، 22 کد متمرکز و در نهایت عوامل شناسایی‌شده از مصاحبه‌ها در شش دستۀ محوری تحرکات سلامت‌بخش، نهادینه‌سازی، سبک‌زندگی سلامت محور، سلامت، افراد و جامعه و اقتصاد طبقه‌بندی شدند. مدل حاضر اذعان دارد دارد که سبک زندگی سلامت محور توانایی بالقوه‌ای دارد که بر سهم در تولید ناخالص ملی (GDP) تأثیر مستقیم و غیرمستقیمی داشته باشد. مشخص شد افزایش توجه به سبک زندگی سلامت محور نه تنها به بهبود سلامت و کیفیت زندگی افراد کمک می‌کند بلکه می‌تواند به افزایش بهره‌وری، کاهش هزینه‌های سلامت، و رشد صنایع مرتبط و افزایش تولید ناخالص ملی کشور نیز منجر شود.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product

نویسندگان [English]

  • Hamied Nikoabadi 1
  • Rasool Nazari 2
  • Mehdi Salimi 3

1 1. PhD student in sport management, Department of Sports Management, Faculty of Sports Sciences, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran

2 2. Associate professor in sport management, Department of Sports Management, Faculty of Sports Sciences, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran

3 3. Associate professor in sport management, Department of Sports Management, Faculty of Sports Sciences, University of Isfahan, Isfahan Iran

چکیده [English]

There is not much comprehensive and applied research on the active lifestyle and the importance of physical development and sports in Iran, as well as its impact on the economy. Therefore, the aim of the present study is to develop an active lifestyle model of Iranian society with an economic and sports business approach in order to address various aspects of increasing its share in the gross national product. To conduct this qualitative study, the data-based theory strategy and Charms' constructivist approach were used. Data were collected using semi-structured in-depth interviews. The participants in this study were 19 experts in the three fields of sports sciences, economics, and medical sciences. Of the approximately 210 sentences implemented from the interviews, 145 initial codes, 22 focused codes, and finally the factors identified from the interviews were classified into six core categories: health-promoting movements, institutionalization, active lifestyle, health, individuals and society, and economy. The present model acknowledges that an active lifestyle may have a direct and indirect impact on the gross domestic product (GDP). It was found that increasing attention to an active lifestyle not only helps improve the health and quality of life of individuals, but can also lead to increased productivity, reduced health costs, and the growth of related industries and an increase in the country's gross domestic product.

کلیدواژه‌ها [English]

  • health-oriented
  • sports marketing
  • lifestyle
  • sports economy
  • physical activity
  • healthy movements
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