Document Type : Original Article
Authors
1
1. PhD student in sport management, Department of Sports Management, Faculty of Sports Sciences, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran
2
2. Associate professor in sport management, Department of Sports Management, Faculty of Sports Sciences, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran
3
3. Associate professor in sport management, Department of Sports Management, Faculty of Sports Sciences, University of Isfahan, Isfahan Iran
10.22034/sms.2024.140143.1269
Abstract
There is not much comprehensive and applied research on the active lifestyle and the importance of physical development and sports in Iran, as well as its impact on the economy. Therefore, the aim of the present study is to develop an active lifestyle model of Iranian society with an economic and sports business approach in order to address various aspects of increasing its share in the gross national product. To conduct this qualitative study, the data-based theory strategy and Charms' constructivist approach were used. Data were collected using semi-structured in-depth interviews. The participants in this study were 19 experts in the three fields of sports sciences, economics, and medical sciences. Of the approximately 210 sentences implemented from the interviews, 145 initial codes, 22 focused codes, and finally the factors identified from the interviews were classified into six core categories: health-promoting movements, institutionalization, active lifestyle, health, individuals and society, and economy. The present model acknowledges that an active lifestyle may have a direct and indirect impact on the gross domestic product (GDP). It was found that increasing attention to an active lifestyle not only helps improve the health and quality of life of individuals, but can also lead to increased productivity, reduced health costs, and the growth of related industries and an increase in the country's gross domestic product.
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