Sports Marketing Studies - Articles List

Volume & Issue: Volume 5, Issue 3, November 2024

Investigating the effect of spiritual marketing and entrepreneurial orientation sustainable competitive advantage with the mediation of marketing capability in sports complexes in Tehran province

Pages 1-21

10.22034/sms.2024.141652.1380

Sakineh Lotfi Fard Shokarlo; Seyyed Mohammad Kashif; Meysam Noori khanyourdi; Mirhasan Seyyed Aameri

Analysis of consumer behavior in fitness clubs based on 7P of marketing mix

Pages 22-38

10.22034/sms.2024.141374.1360

Mohammad Ali Siahsarani Kojuri

Explaining the factors influencing the design of health and fitness applications with an emphasis on the needs of sports users

Pages 39-57

10.22034/sms.2024.140621.1297

Ahmad Mahmoudi; Ali Abolhoseini; Reza Amin Zadeh

The economic value of participation in sports with different estimators for life satisfaction of Urmia people

Pages 58-76

10.22034/sms.2024.141879.1395

Mehdi Ahmadi ASli; Roghayeh Sarlab; Seyd Mohammad Kashef

Modeling the effect of social media marketing activities on the intention to repurchase sports products, and sustainable social communication

Pages 77-95

10.22034/sms.2023.138585.1211

Ali Karimi; Ali Ahmadi

Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product

Pages 96-116

10.22034/sms.2024.140143.1269

Hamied Nikoabadi; Rasool Nazari; Mehdi Salimi

Testing the model of influencing factors on fans' supportive behaviors of the Persepolis club brand

Pages 117-135

10.22034/sms.2024.141644.1377

SHAHOO ZAMANI; Shirin Zardoshtian; Anahita Malek

Sports Marketing Studies

Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)