Sports Marketing Studies - Articles List

Volume & Issue: Volume 5, Issue 3 - Serial Number 19, November 2024, Pages 1-135

Investigating the effect of spiritual marketing and entrepreneurial orientation sustainable competitive advantage with the mediation of marketing capability in sports complexes in Tehran province

Pages 1-21

10.22034/sms.2024.141652.1380

Sakineh Lotfi Fard Shokarlo; Seyyed Mohammad Kashif; Meysam Noori khanyourdi; Mirhasan Seyyed Aameri

Analysis of consumer behavior in fitness clubs based on 7P of marketing mix

Pages 22-38

10.22034/sms.2024.141374.1360

Mohammad Ali Siahsarani Kojuri

Explaining the factors influencing the design of health and fitness applications with an emphasis on the needs of sports users

Pages 39-57

10.22034/sms.2024.140621.1297

Ahmad Mahmoudi; Ali Abolhoseini; Reza Amin Zadeh

The economic value of participation in sports with different estimators for life satisfaction of Urmia people

Pages 58-76

10.22034/sms.2024.141879.1395

Mehdi Ahmadi ASli; Roghayeh Sarlab; Seyd Mohammad Kashef

Modeling the effect of social media marketing activities on the intention to repurchase sports products, and sustainable social communication

Pages 77-95

10.22034/sms.2023.138585.1211

Ali Karimi; Ali Ahmadi

Presenting the active lifestyle model of the Iranian society with an economic approach and sports business: contribution to the gross national product

Pages 96-116

10.22034/sms.2024.140143.1269

Hamied Nikoabadi; Rasool Nazari; Mehdi Salimi

Testing the model of influencing factors on fans' supportive behaviors of the Persepolis club brand

Pages 117-135

10.22034/sms.2024.141644.1377

SHAHOO ZAMANI; Shirin Zardoshtian; Anahita Malek

Sports Marketing Studies

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)