نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناس سازمان امور دانشجویان
2 گروه تربیت بدنی، دانشگاه لرستان، خرم آباد، لرستان، ایران.
3 گروه مدیریت ورزشی، دانشگاه تبریز، تبریز، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Supply chain integration is essential for the efficiency, growth, and economic development of countries
towards gaining a competitive advantage. Over the past decade, there has been a growing consensus on
the importance of establishing integration throughout the supply chain. Discussions related to supply
chain management have also been considered one of the most powerful operational paradigms for
enhancing the competitive advantage of manufacturing and service organizations (Ebrahim Pour et al.,
2015). The literature on product development continues to grow. Product development refers to the
process of transforming a market opportunity and a set of assumptions about product technology into a
market-available product (Rubera et al., 2016). Acquiring knowledge management entails setting up
systems to obtain internal and external knowledge, such as utilizing raw data or examining new products
of a competitor (Pashaie & Abdavi, 2016). Based on the provided information, sports companies need
to preserve their employees' knowledge and should proactively acquire and transfer senior staff's
knowledge to other employees while continuously updating their learning over time. With the
increasing knowledge of citizens, companies are obliged to observe and utilize updated and newly
created knowledge to compete against rivals. In the current competitive environment, knowledge is
considered the primary source for producing goods, and their profitability heavily depends on the
knowledge applied. Therefore, evaluating the investment value in knowledge is very complex as it may
result in both disappointment and growth and profit. However, so far, no research has been conducted
on the integration of supply chains and the use of knowledge capacities in sports companies. For this
reason, conducting research in this area can help fill this gap and provide suitable suggestions for
developing sports products based on supply chain integration and knowledge capacities. Therefore, the
aim of this research is to answer the question of what impact supply chain integration and knowledge
absorption capacity have on the performance of sports product development. The research method is
applied in terms of objectives and descriptive in terms of execution, employing a survey approach. The
statistical population of the research consists of managers and employees of sports production
companies in Iran. To evaluate the model fit and test research hypotheses, 385 individuals were
examined. Field research and questionnaire tools with random sampling were used to collect data.
Structural equation modeling with a partial least squares approach and PLS software were used for data
analysis. The findings indicate that deep coordination and integration in the supply chain and knowledge absorption capacity positively and significantly affect the performance of product development. These
findings confirm that knowledge-absorption-based integration is essential for achieving the goals of
sports product development. Therefore, we conclude that the absorption capacity of knowledge can be
considered as a multi-level structure. At the lowest level, the individual level of knowledge absorption
capacity is situated. At this level, the relationship between knowledge absorption capacity and learning
is entirely intuitive. In this context, memory has been mentioned, where previously accumulated
knowledge, the ability to store knowledge, and its retrieval are facilitated. This dynamic process reflects
the concept of knowledge absorption capacity, where previous relevant knowledge facilitates learning
or absorption of new relevant knowledge. Considering the role of information, its search is also of
particular importance for knowledge management systems. Effective search increases the speed of
information retrieval and sharing, enhancing productivity. In other words, employees only utilize
knowledge management systems when they offer excellent performance for searching needed
knowledge content. With the development of advanced search capabilities, access to individuals'
knowledge doubles. Thus, by using knowledge management systems, the detection of unknown
knowledge within the company becomes feasible. Undoubtedly, establishing a customer knowledge
base with the ability to monitor and analyze experiences, opinions, and suggestions recorded in product
records provides a foundation for product improvement and development. In other words, by enabling
feedback and experience recording for products, product strengths and weaknesses become visible to
customers for free, and improvement and development solutions are registered in the company's
knowledge base. Given the findings of this research, attention to creating integration among different
elements of the supply chain, along with policies and programs to increase knowledge absorption
capacity in organizations and sports companies, is crucial. These actions include developing
coordination processes in the supply of raw materials, improving production processes, and increasing
the ability to absorb and utilize technical and managerial knowledge. These efforts can significantly
improve the efficiency and performance of the sports industry, especially in the development of
products and the provision of sports services.
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