Document Type : Original Article
Authors
1
Master of Sports Management, Department of Movement Behavior and Sports Management, Faculty of Sport Sciences, Urmia University, Urmia, Iran
2
Assistant Professor of Sports Management, Department of Movement Behavior and Sports Management, Faculty of Sport Sciences, Urmia University, Urmia, Iran
3
Professor of Sports Management, Department of Movement Behavior and Sports Management, Faculty of Sport Sciences, Urmia University, Urmia, Iran
10.22034/sms.2024.141879.1395
Abstract
The potential importance of sports participation for psychosocial health and subjective well-being (SWB) has attracted the attention of researchers. International policy currently consistently supports the need for people to be more physically active to improve health and reduce healthcare costs for society. Such policy has developed guidelines on levels of physical activity intensity and implicitly equates health with well-being. Therefore, the purpose of this study is to estimate the monetary value of sports participation for different dimensions of life satisfaction with a subjective well-being valuation approach. The present study is an applied research in terms of its purpose and an analytical-descriptive research in terms of its data collection method, which was conducted in the field. Panel data collected from the people of Urmia in the year (1401) were used to estimate the monetary value and estimate the model. The statistical sample is 382 people according to the Morgan table, and in this study, in order to accurately estimate the model and also based on the research of Turman et al. (2022), 740 people were selected as a statistical sample by simple random sampling method. The research tool is a standard questionnaire that includes various dimensions of SWB such as satisfaction with life, health, income, work and leisure, which was set in the form of a 5-point spectrum from "I am completely satisfied" to "I am completely dissatisfied". GMM, OLS and SUR regression models were used to estimate the research models with the help of SPSS and Eviwes software. The results of the study showed that exercise hours have an effect on various dimensions of SWB such as satisfaction with life, health, work, income and leisure with the three aforementioned estimation methods. However, this effect was greater in linear regression (OLS). Also, the monetary value of sports participation was the highest for the two dimensions of leisure and income of the people of Urmia and the lowest for the level of health. Therefore, it is suggested that future studies consider the criteria and estimators used. So far, there has been no research in Iran that calculates the monetary value of sports participation.
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