Document Type : Original Article
Authors
1
1. Ph.D Candidate on Sport Management, Department of Physical Education and Sports Science, Najafabad Branch, Islamic Azad University, Najafabad, Iran
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2. Associate professor, Department of Sport Management, University of Isfahan, Iran (Corresponding Author)
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3. Associate professor on sport management, Sport Medicine Research Center, Najafabad Branch, Islamic Azad University, Najafabad, Iran
10.22034/sms.2024.141043.1332
Abstract
The current research was designed and implemented with the aim of improving economic governance in sports in the country based on marketing factors. The participants in the current research included people who were experts in the field of sports economics. The data collection tool in this research was a semi-structured interview. In order to analyze qualitative data, thematic analysis was used. The results of the present research show that the main concepts including attention to global structures in sports, scientific procedures, support systems and management systems were identified in specialized and human facilitators in order to promote economic governance. Thus, 21 components on the improvement of economic governance in the country's sports were identified by referring to marketing factors in specialized and human facilitating factors in order to improve economic governance. Also, in infrastructure, structural and organizational capabilities, from the perspective of economic governance goals, the main concepts including expansion of penetration, trust building, budgeting and social drivers in sports were identified. Thus, 16 components of economic governance in the country's sports were identified based on marketing factors. It shows that in the quality of communication in meeting the goals of economic governance, the main concepts including inter-sectoral cooperation, creation of social economy and informational aspects were identified. Thus, the number of 12 components of economic governance in the sport of the country was identified by referring to marketing factors in the quality of communication in meeting the goals of economic governance.
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