Sports Marketing Studies - Articles List

Volume & Issue: Volume 6, Issue 1 - Serial Number 21, April 2025

The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent

Pages 1-14

10.22034/sms.2024.141529.1367

Sajjad Pashaie; Mohana Nasirpour

Women-centric marketing: A model for pink branding in sports equipment

Pages 15-31

10.22034/sms.2025.142907.1460

ghasem zarei; Golsum Akbari Arbatan

Explaining the Key Factors Influencing Business Intelligence in Online Sports Enterprises

Pages 32-44

10.22034/sms.2024.141550.1371

Amin Pourgholi; Hossain Eydi; Farshid Keshavarz

Sports Marketing Studies

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)