Explaining the factors affecting intelligence in sports internet businesses

Articles in Press

Document Type : Original Article

Authors

1 Master's degree in Sports Management, Faculty of Physical Education and Sports Sciences, Razi University, Kermanshah, Iran

2 Sports Management, Sports Sciences, Razi, Kermanshah, Iran

3 PhD in Sports Management, Faculty of Sports Sciences, Razi University, Kermanshah, Iran

10.22034/sms.2024.141550.1371

Abstract

The purpose of the current research was to explain the factors affecting intelligence in sports internet businesses. The research method is qualitative (data-based theory). The statistical population of this research includes experts, experts, professors and sports business owners in the field of this research. Snowball sampling method was used to conduct in-depth interviews. The research tool was an interview that was conducted with 17 people. The validity of the research instrument (interview) was examined and confirmed by the interviewees and then the expert professors, and the intra-subject agreement method was used to measure the reliability, and according to this method, the reliability value was equal to 0.87. In order to analyze the data, the data-based theory method was used. The findings of this research showed that the factors affecting intelligence in sports internet businesses include (innovation development, resource management, business development through the internet, legal-support policies and cultural infrastructure). These categories include 11 concepts and 52 open codes. Based on the findings of this research and the identified concepts, we conclude that macro-policies and effective measures should be taken to promote online sports businesses. In this way, short-term employments will flourish.

Keywords

Main Subjects

Sports Marketing Studies

Articles in Press, Accepted Manuscript
Available Online from 13 November 2024

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