Abdavi, F., Pashaie, S., & Aslanzadeh, P. (2024). Winter Sports Tourism: A Bibliometric Analysis of Published Works in Tourism-Based Journals (1967–2023). Journal of New Studies in Sport Management, 5(4), 1318-1335. https://doi.org/10.22103/jnssm.2024.22324.1224
Abeza, G. (2023). Social media and sport studies (2014–2023): A critical review. International Journal of Sport Communication, 16(3), 251-261. https://doi.org/10.1123/ijsc.2023-0182
Aria, M., & Cuccurullo, C. (2017). bibliometrix: An R-tool for comprehensive science mapping analysis. Journal of Informetrics, 11(4), 959-975. https://doi.org/10.1016/j.joi.2017.08.007
Bizen, Y., & Tsuji, Y. (2024). The effect of athlete endorsement on employees' organizational identification: a case study utilizing an Olympic athlete. International Journal of Sports Marketing and Sponsorship, 25(5), 1185-1202. https://doi.org/10.1108/IJSMS-03-2024-0070
Blumrodt, J., Desbordes, M., & Bodin, D. (2013). Professional football clubs and corporate social responsibility. Sport, business and management: an international journal, 3(3), 205-225. https://doi.org/10.1108/SBM-04-2011-0050
Celiker, A., & Mehmet, G. (2024). Sports marketing and its importance: A literature review. Acta Scientiae et Intellectus, 10(2), 53-63. https://doi.org/10.5281/zenodo.14556090
Chalip, L., Green, B. C., Taks, M., & Misener, L. (2017). Creating sport participation from sport events: Making it happen. International journal of sport policy and politics, 9(2), 257-276. https://doi.org/10.1080/19406940.2016.1257496
Cornwell, T. B. (2020). Sponsorship in marketing: Effective partnerships in sports, arts and events (2nd ed.). Routledge. https://doi.org/10.4324/9780429325106
Das, A., Singh, A., Mishra, K., & Shenoy, M. (2020). Digital Sponsorship Activation in Sports: A Study Conducted during the COVID-19 Pandemic. Glob. Sports Pol'y Rev., 1, 18.
Davis, J. A. (2012). The Olympic Games effect: How sports marketing builds strong brands. John Wiley & Sons.
Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285-296. https://doi.org/10.1016/j.jbusres.2021.04.070
Đukić, A., & Kojić, V. (2023). The Influence of COVID-19 and the Olympic Games on the Market Business of Japan. SPORT, MEDIA AND BUSINESS, 9(1), 7-15.
Esmaeili Mahyari, M., Irani, H. R., & Normandipour, V. (2022). Bibliometric Analysis of The Global Trends on Sport Marketing Researches. Sports Marketing Studies, 3(1), 143-114. https://www.doi.org/10.34785/J021.2022.005
Ferrand, A., Chappelet, J.-L., & Séguin, B. (2012). Olympic marketing. Routledge. https://doi.org/10.4324/9780203132067
Fink, J. S. (2015). Female athletes, women's sport, and the sport media commercial complex: Have we really “come a long way, baby”? Sport Management Review, 18(3), 331-342. https://doi.org/10.1016/j.smr.2014.05.001
García, J., & Murillo, C. (2020). Sports video games participation: what can we learn for esports? Sport, Business and Management: An International Journal, 10(2), 169-185. https://doi.org/10.1108/SBM-01-2019-0006
Golmohammadi, H., Ghadami, S., Pashaie, S., & Zolfi, H. (2025). Identification and Analysis of Prominent Concepts in Digital Marketing and Sports. Sports Marketing Studies, 5(4). https://doi.org/ 10.22034/sms.2024.140983.1328
Guleria, D., & Kaur, G. (2021). Bibliometric analysis of ecopreneurship using VOSviewer and RStudio Bibliometrix, 1989–2019. Library Hi Tech, 39(4), 1001-1024. https://doi.org/10.1108/LHT-09-2020-0218
Hahm, J., Tasci, A. D. A., & Breiter Terry, D. (2019). The Olympic Games' impact on South Korea's image. Journal of Destination Marketing & Management, 14, 100373. https://doi.org/10.1016/j.jdmm.2019.100373
Henderson, J. C. (2014). Hosting the 2022 FIFA World Cup: opportunities and challenges for Qatar. Journal of Sport & Tourism, 19(3-4), 281-298. https://doi.org/10.1080/14775085.2015.1133316
Hoang, V. T., Al-Tawfiq, J. A., & Gautret, P. (2020). The Tokyo Olympic Games and the Risk of COVID-19. Current Tropical Medicine Reports, 7(4), 126-132. https://doi.org/10.1007/s40475-020-00217-y
Ireland, R., Bunn, C., Reith, G., Philpott, M., Capewell, S., Boyland, E., & Chambers, S. (2019). Commercial determinants of health: advertising of alcohol and unhealthy foods during sporting events. Bull World Health Organ, 97(4), 290-295. https://doi.org/10.2471/blt.18.220087
Jensen, J. A., Cobbs, J. B., & Turner, B. A. (2016). Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage. Business Horizons, 59(2), 163-173. https://doi.org/10.1016/j.bushor.2015.11.001
Jensen, J. A., & Cornwell, T. B. (2017). Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making. Journal of Sport Management, 31(4), 401-418. https://doi.org/10.1123/jsm.2016-0232
Jokela, S. (2024). Impact of artificial intelligence on business & management processes in the sports industry.
Kalou, A. (2025). Optimisation of sponsorship programs through digital opportunities in sports leagues. Example of Euroleague Vytautas Magnus University ]. Lithuania.
Karimi, J., Pashaie, S., & Golmohammadi, H. (2025). Artificial Intelligence (AI) and the Future of Sports Marketing: Exploring New Challenges and Opportunities. Journal of Advanced Sport Technology, Articles in Press, -. https://doi.org/10.22098/jast.2025.15830.1374
Kassens-Noor, E. (2016). From ephemeral planning to permanent urbanism: An urban planning theory of mega-events. Urban Planning, 1(1), 41-54. https://doi.org/10.17645/up.v1i1.532
Kennelly, J. (2015). ‘You’re making our city look bad’: Olympic security, neoliberal urbanization, and homeless youth. Ethnography, 16(1), 3-24. https://doi.org/10.1177/1466138113513526
Khodadad Kashi, F., & Karimnia, e. (2016). The Effect of Economic and Social Factors on the Success of Sport in the Olympic Games (2012-1996) [Applicable]. Journal of Economic Modeling Research, 7(25), 43-67. https://doi.org/10.18869/acadpub.jemr.7.25.43
Kolyperas, D. (2012). Corporate and social responsibility in professional football club organizations.
Legg, D., Fay, T., Wolff, E., & Hums, M. (2015). The international olympic committee–international paralympic committee relationship: Past, present, and future. Journal of Sport and Social Issues, 39(5), 371-395. https://doi.org/10.1177/0193723514557822
Lockstone-Binney, L., Holmes, K., Smith, K. A., & Shipway, R. (2018). The role of corporates in creating sustainable Olympic legacies. Journal of Sustainable Tourism, 26(11), 1827-1844. https://doi.org/10.1080/09669582.2018.1513007
MacAloon, J. J. (2023). Olympic Games and the theory of spectacle in modern societies. In The Olympics (pp. 80-107). Routledge.
Mahmoud, A. B. (2024). Digital Marketing Analytics in Sports. In Sports Analytics: Data-Driven Sports and Decision Intelligence (pp. 55-74). Springer. https://doi.org/10.1007/978-3-031-63573-1_4
Malfas, M., Theodoraki, E., & Houlihan, B. (2004). Impacts of the Olympic Games as mega-events. Proceedings of the Institution of Civil Engineers-Municipal Engineer,
Manoli, A. E. (2018). Sport marketing’s past, present and future; an introduction to the special issue on contemporary issues in sports marketing. In (Vol. 26, pp. 1-5): Taylor & Francis.
Manoli, A. E., Lomax, C., O’Byrne, D., & Antonopoulos, G. A. (2024). Olympians’ perspectives of environmental sustainability within the Olympic games. Leisure Studies, 1-12. https://doi.org/10.1080/02614367.2024.2314455
Mohammadi, S., Pashaie, S., Ghaffarisadr, S. I., & Rayner, M. (2025). Opportunities and Challenges of Leveraging Artificial Intelligence (AI) in Sport Marketing. Advancing the Marketing Technology (MarTech) Revolution, 233-272. https://doi.org/10.4018/979-8-3693-4361-6.ch009
Müller, M., Gogishvili, D., Wolfe, S. D., Gaffney, C., Hug, M., & Leick, A. (2023). Peak event: the rise, crisis and potential decline of the Olympic Games and the World Cup. Tourism Management, 95, 104657. https://doi.org/10.1016/j.tourman.2022.104657
Nakamura, B. M. (2018). Is Olympic ambush marketing here to stay: examining the issues surrounding ambush marketing as they relate to Olympic sponsors, athletes, and other stakeholders. Ariz. J. Int'l & Comp. L., 35, 499.
Naraine, M. L., Bakhsh, J. T., & Wanless, L. (2022). The impact of sponsorship on social media engagement: A longitudinal examination of professional sport teams. Sport Marketing Quarterly, 31(3), 239-252. https://doi.org/10.32731/smq.313.0922.06
Nufer, G. (2016). Ambush marketing in sports: an attack on sponsorship or innovative marketing? Sport, Business and Management: An International Journal, 6(4), 476-495. https://doi.org/10.1108/SBM-05-2013-0008
Ojuawo, O., & Šimkus, A. (2024). Factors Influencing Sponsorship vs Partnership Agreements for the International Olympic Committee. Management of Organizations: Systematic Research, 91(1), 73-88.
Pashaei, S., Akbari, K., Akbari, S., & Abdavi, F. (2019). Explaining the Effectiveness Model of Great Sports Conferences, the role of Mediation Social and Cultural Development on the Economic Development of the Host Society. Journal of Economic & Developmental Sociology, 8(1), 53-77.
Pashaie, S., & Golmohammadi, H. (2024). Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19. Sports Marketing Studies, 4(3), 108-128. https://doi.org/10.22034/sms.2024.139773.1253
Pashaie, S., Golmohammadi, H., & Zakhirani, E. (2024). Digital Transformation in Sports Marketing: The Impact of Artificial Intelligence on Personalization and Customer Engagement. International Journal of Innovation in Management, Economics and Social Sciences, 4(4), 42-58. https://doi.org/10.59615/ijimes.4.4.42
Pashaie, S., Mohammadi, S., & Golmohammadi, H. (2024). Unlocking athlete potential: The evolution of coaching strategies through artificial intelligence. Proceedings of the Institution of Mechanical Engineers, Part P: Journal of Sports Engineering and Technology, 17543371241300889. https://doi.org/10.1177/17543371241300889
Pashaie, S., Piątkowska, M., Hoseini, M. D., Dostimehr, A., & Jahanbakhsh, I. (2022). Sociological Analysis of Branding of Professional Football League Players. Physical Culture and Sport. Studies and Research, 96(1), 1-11. https://doi.org/10.2478/pcssr-2022-0014
Phay, H. (2019). Creative AI: a data-driven design approach for creative online ad optimisation using artificial intelligence and big data Nanyang Technological University]. Singapore. https://hdl.handle.net/10356/143187
Pop, C. (2013). The Modern Olympic Games–A Globalised Cultural and Sporting Event. Procedia - Social and Behavioral Sciences, 92, 728-734. https://doi.org/10.1016/j.sbspro.2013.08.746
Ratten, V. (2019). Sport entrepreneurship and public policy. Springer. https://doi.org/10.1007/978-3-030-29458-8
Russo, E., Figueira, A. R., Kogut, C. S., & MELLO, R. D. C. D. (2022). The Tokyo 2020 Olympic Games: impacts of COVID-19 and digital transformation. Cadernos EBAPE. BR, 20(2), 318-332. https://doi.org/10.1590/1679-395120210150x
Rutter, R., Nadeau, J., Aagerup, U., & Lettice, F. (2020). The Olympic Games and associative sponsorship: Brand personality identity creation, communication and congruence. Internet Research, 30(1), 85-107.
Sandberg, V., & Bruin, W. A. (2020). Ambush Branding: A reconceptualization of Ambush Marketing from the Lund University]. Sweden
Santomier, J. (2024). Digital Transformation: The Global Sport Industry. https://doi.org/10.1016/B978-0-443-13701-3.00209-7
Séguin, B., & O'Reilly, N. J. (2008). The Olympic brand, ambush marketing and clutter. International Journal of Sport Management and Marketing, 4(1), 62-84. https://doi.org/10.1504/IJSMM.2008.017659
Shank, M. D., & Lyberger, M. R. (2014). Sports marketing: A strategic perspective. Routledge.
Shekhar, S. K., & Shah, M. A. (2023). Sports Marketing and Conceptual Evolution: A Bibliometric Analysis. Sage Open, 13(3), 21582440231192915. https://doi.org/10.1177/21582440231192915
Shilbury, D. (2011). A bibliometric analysis of four sport management journals. Sport Management Review, 14(4), 434-452. https://doi.org/10.1016/j.smr.2010.11.005
Singh, N., & Hu, C. (2008). Understanding strategic alignment for destination marketing and the 2004 Athens Olympic Games: Implications from extracted tacit knowledge. Tourism Management, 29(5), 929-939. https://doi.org/10.1016/j.tourman.2007.11.005
Șteliac, N. (2017). An economic approach to the olympic games: the olympic marketing revenues. Ecoforum, 6(3), 0-0.
Tien, C., Lo, H.-C., & Lin, H.-W. (2011). The economic benefits of mega events: A myth or a reality? A longitudinal study on the Olympic Games. Journal of Sport Management, 25(1), 11-23.
Tojari, F., Farhadfar, E., & Zareie, A. (2012). A Comparative Study On Sport Marketing In Winter & Summer Olympic Games (1996-2004). Research in sport Management, 1(1), 17-36.
Vierhaus, C. (2019). The international tourism effect of hosting the Olympic Games and the FIFA World Cup. Tourism Economics, 25(7), 1009-1028. https://doi.org/10.1177/1354816618814329
Walters, G., & Tacon, R. (2010). Corporate social responsibility in sport: Stakeholder management in the UK football industry. Journal of Management & Organization, 16(4), 566-586. https://doi.org/10.5172/jmo.2010.16.4.566
Wang, Y., Liu, J., Wang, X., & Wang, L. (2023). Exploring the Landscape of Digital Health in Sport Science: A Bibliometric Analysis of Global Research Trends and Future Directions (2010-2023).
Widdop, P., Anagnostopoulos, C., & Parnell, D. (2022). The Business of the FIFA World Cup. Routledge, Taylor & Francis Group. https://doi.org/10.4324/9781003121794
)