نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه مدیریت ورزشی،دانشکده علوم ورزشی،دانشگاه ارومیه
2 دانشیار مدیریت ورزشی، گروه تربیت بدنی، دانشکده علوم ورزشی، دانشگاه ارومیه ، ارومیه ، ایران
3 استاد مدیریت ورزشی، گروه تربیت بدنی، دانشکده علوم ورزشی، دانشگاه ارومیه ، ارومیه ، ایران
4 دانشیار مدیریت ورزشی، گروه تربیت بدنی، دانشکده علوم انسانی و اجتماعی، دانشگاه کردستان، سنندج، ایران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Investigating the role of sports club service consumers in service innovation is beneficial for developing new strategies. The aim of the present study was to identify the roles of consumers in service innovation in sports clubs. The present research method was qualitative, applied and exploratory in accordance with the research results. In-depth semi-structured interviews were used to collect research data. The research population included consumers of individual and team sports in Kermanshah province. 21 participants were selected to represent consumers of sports clubs in Kermanshah province. The interviews were conducted purposefully and in a snowball method and continued until theoretical saturation was reached. The collected data were transcribed verbatim and analyzed using thematic analysis in three stages of open, axial, and selective coding. Nine subcategories were obtained from the interviews of sports service consumers, which were placed in three main categories: interaction and participation, support and learning, and technology acceptance. The results can be used to supplement the theoretical foundations of this field. Also, the results of this research can act as a roadmap for relevant organizations to pursue service innovation more effectively.
کلیدواژه‌ها [English]
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