E
-
Empathy
The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent [Volume 6, Issue 1, 2025, Pages 1-14]
G
-
Grounded Theory
Implementation of Blue Ocean Strategy in Gymnastics Clubs [Volume 6, Issue 1, 2025, Pages 45-60]
M
-
Marketing
Implementation of Blue Ocean Strategy in Gymnastics Clubs [Volume 6, Issue 1, 2025, Pages 45-60]
-
Media
Explaining the Key Factors Influencing Business Intelligence in Online Sports Enterprises [Volume 6, Issue 1, 2025, Pages 32-44]
P
-
Pink marketing
Women-centric marketing: A model for pink branding in sports equipment [Volume 6, Issue 1, 2025, Pages 15-31]
R
-
Relationship marketing
The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent [Volume 6, Issue 1, 2025, Pages 1-14]
S
-
Strategy
Women-centric marketing: A model for pink branding in sports equipment [Volume 6, Issue 1, 2025, Pages 15-31]
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