Sports management, marketing
Javad Radanfar; Hossain Eydi
Abstract
Promoting entrepreneurial thinking among university graduates enables them to capitalize on their latent talents and develop into creative, creative, and entrepreneurial individuals. The purpose of this study was to develop a model for an innovative and entrepreneurial Faculty of Sport Sciences. The ...
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Promoting entrepreneurial thinking among university graduates enables them to capitalize on their latent talents and develop into creative, creative, and entrepreneurial individuals. The purpose of this study was to develop a model for an innovative and entrepreneurial Faculty of Sport Sciences. The research was conducted during the 2023–2024 academic period. A qualitative research design was employed, utilizing in-depth interviews with experts possessing substantial knowledge and experience in the field. Participants included individuals affiliated with science and technology parks, administrators of university innovation and entrepreneurship centres, representatives from the Faculty of Sport Sciences, entrepreneurship specialists, and faculty members. The participants were selected through purposive sampling using the snowball technique, resulting in a final sample of 13 interviewees. The interview data were analysed using the grounded theory approach. During the open coding stage, the identified concepts and indicators were extracted from the data. Through further analysis of the open coding findings, six principal categories were ultimately integrated into the axial coding paradigm. The findings indicated that the development of entrepreneurship programs, the establishment of innovation centres and business accelerators, increasing students’ awareness of entrepreneurial opportunities, fostering interdisciplinary interactions, and continuous evaluation were among the key strategic components of an entrepreneurial Faculty of Sport Sciences. In this regard, it is essential for policymakers, administrators, and stakeholders within the Ministry of Science, Research and Technology, higher education institutions, and Faculties of Sport Sciences to create the necessary conditions for entrepreneurial transformation through alignment of attitudes and behaviours and the provision of appropriate institutional support. The novelty of this study lies in its emphasis on entrepreneurship within Faculties of Sport Sciences in response to the growing unemployment among university graduates and the vast economic and developmental potential of the sport sector. By highlighting entrepreneurship as a critical concern for students in this field, the study addresses an issue that has received relatively limited attention in previous research.
Sports management, marketing
Amin Pourgholi; Hossain Eydi; Farshid Keshavarz
Abstract
The aim of the present study was to identify and explain the factors influencing business intelligence in online sports enterprises. The research employed a qualitative methodology based on grounded theory. The statistical population consisted of experts, specialists, university professors, and entrepreneurs ...
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The aim of the present study was to identify and explain the factors influencing business intelligence in online sports enterprises. The research employed a qualitative methodology based on grounded theory. The statistical population consisted of experts, specialists, university professors, and entrepreneurs active in the domain of sports business. A snowball sampling method was employed to select participants for in-depth interviews. The primary data collection instrument was semi-structured interviews conducted with 17 participants. The validity of the interview protocol was verified by both the interviewees and a panel of academic experts. To assess reliability, the intra-subject agreement method was used, yielding a reliability coefficient of 0.87. Data analysis was conducted using grounded theory methodology. Findings revealed that the key factors influencing business intelligence in online sports enterprises include: innovation development, resource management, internet-based business expansion, supportive legal and policy frameworks, and cultural infrastructure. These core categories were further broken down into 11 concepts and 52 open codes. Based on these findings, it is recommended that strategic policymaking and effective interventions be implemented to support the development of online sports businesses. Such initiatives may also stimulate short-term employment growth.
negar gholipour; Hossein Eydi; bahram yosefi
Abstract
Brand is as one of the most important intangible assets of any organization and strategic analysis of brand development barriers in any organization including Iranian Premier League is necessary. Accordingly, the present study analyzed the barriers to the development of the Iranian Premier League brand ...
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Brand is as one of the most important intangible assets of any organization and strategic analysis of brand development barriers in any organization including Iranian Premier League is necessary. Accordingly, the present study analyzed the barriers to the development of the Iranian Premier League brand by combining the Balanced Scorecard approach and the AHP. This study was conducted in two parts: Qualitative and Qualitative. The statistical population of this study consisted of sport management faculty with specialized marketing, soccer experts and experts, as well as executives of the league and football clubs. 18 individuals were interviewed in the qualitative part, and in the quantitative part, 85 individuals were selected as the statistical sample using non-probable judgment sampling (expert opinion). In the qualitative section, 157 labels were identified that influenced the development of the league brand and were then classified into 20 concepts in axial coding. In the quantitative part, the priority of each of the barriers affecting brand development was determined by the hierarchical analysis method, with first the weaknesses was the management structure and the last priority was the perceptual barriers. Applying this model can familiarize managers with the priorities of addressing the barriers to the development of the Iranian Premier League brand and allow for the integration of performance evaluation of the Iranian Premier League brand.
samaneh Almasi; keywan zamany dadaneh; Hossein Eydi; Jerónimo García Fernández
Abstract
The method of the present study was descriptive-survey and based on structural equations. Standard questionnaires of advertising awareness, brand awareness and brand value and brand image were used. The statistical population was all customers of Morooj sports brand in Iran. The validity of the questionnaires ...
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The method of the present study was descriptive-survey and based on structural equations. Standard questionnaires of advertising awareness, brand awareness and brand value and brand image were used. The statistical population was all customers of Morooj sports brand in Iran. The validity of the questionnaires was confirmed by 5 expert professors. The reliability of the questionnaires was higher than 0.8. Smart-PLS software was used to analyze the data. According to the results, the research model has a moderate fit, advertising awareness had a direct effect on the variables of brand awareness, brand image and brand equity. Also, awareness of advertising indirectly affected brand equity through brand awareness and brand image. Sports brand managers need to realize that branding in an industry is the way to go; Endless and requires research and application of relevant sciences, pay attention and understand the importance of brand value and the impact it has on customer loyalty to study and invest in the factors that affect it, such as advertising, brand awareness and brand image.
Akram Ghobadi yeganeh; Bahram Yoosefy; Hossein Eydi; Farzad Amiri
Abstract
The method of this research is applied in terms of purpose and descriptive-survey in terms of nature and method. The statistical population of the study was the faculty members of the university and the organization of the Premier League. This research was conducted in two stages. Thus, in the first ...
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The method of this research is applied in terms of purpose and descriptive-survey in terms of nature and method. The statistical population of the study was the faculty members of the university and the organization of the Premier League. This research was conducted in two stages. Thus, in the first stage, in order to identify the stages of football development, 10 semi-structured interviews were conducted with experts and specialists active in the organization of the football league and the field of sports management. Using content analysis, 30 sub-codes and 5 main codes were identified. Then 30 factors in the form of a questionnaire entered the second stage. In the second stage, the fuzzy Delphi technique was used in two stages to reach a group agreement between the experts and the screening of the findings of the first stage. Based on the results, five levels of development were identified as indicators of financial, organizational, competitive, performance and human resource development. Paying attention to these factors and its sub-sections can guide the managers and planners of the league in order to develop professionalism in the Iranian Football Premier League.
