Sports Marketing Studies - Articles List

Author = shima hesami

Presenting a Model of Motivational Marketing in Sports with the Approach of Grounded Theory

Volume 5, Issue 4, February 2025, Pages 1-23

10.22034/sms.2024.140481.1287

Shima Hesami; Korosh Veisi; Samira Aliabadi

The impact of brand awareness and reputation on brand citizenship behavior with the mediating role of brand differentiation among sports goods customers

Volume 2, Issue 4, January 2022, Pages 35-64

https://www.doi.org/10.34785/J021.2022.621

shima hesami; Mozhgan Khodamoradpoor; shahoo zamanidadaneh

Sports Marketing Studies

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)