The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz)

Volume 2, Issue 1, June 2021, Pages 1-30

https://www.doi.org/10.34785/J021.2021.166

Mohamad hasan Khoram; Mohammadreza Moradi; Maziyar Hatami

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