Sports Marketing Studies - Articles List

Keywords = behavioral intentions

The effect of attachment to the event on the behavioral intentions of Premier League spectators with the mediating role of satisfaction and sense of place

Volume 2, Issue 1, June 2021, Pages 75-99

https://www.doi.org/10.34785/J021.2021.509

Mozafar Yektayar; sharmin khargheposh

Investigating the effect of green marketing on the behavioral intentions of consumers of sports brands with the mediating role of social responsibility and brand preference

Volume 1, Issue 2, July 2020, Pages 50-26

https://www.doi.org/10.34785/J021.2020.128

hossein brakhas; Mehrali HemmatiNezhad; zohreh izanloo

Sports Marketing Studies

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Volume 5 (2024)

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Volume 2 (2021)

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