Sports Marketing Studies - Articles List

Keywords = Brand loyalty

Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth

Articles in Press, Accepted Manuscript, Available Online from 19 February 2025

10.22034/sms.2024.62706

Hossein Abdolmaleki; Roohollah Kiani; Seyed Nemat Khalifeh; Seyed Bahador Zakizadeh

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The Impact of Electronic Word-of-Mouth (eWOM) Marketing on Brand Equity in Sports Businesses

Articles in Press, Accepted Manuscript, Available Online from 14 July 2025

10.22034/sms.2025.142053.1404

sadaf hesari; reza Jalili Niko; samad fattahi

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The effect of visual aspects of environmental advertising on customer loyalty with the mediating role of brand awareness and preference in football stadium: (Case study of Snowa brand)

Volume 5, Issue 2, July 2024, Pages 16-36

10.22034/sms.2024.141088.1335

Mohammad Reza Boroumand; Ali Afrouzeh; siavash Farahmand

Determining The Relationship Between Brand Experience And Brand Loyalty And The Moderating Role of Demographic Variables (Case Study: Customers of Mashhad Water Parks Complex)

Volume 3, Issue 4, January 2023, Pages 156-139

10.22034/sms.2022.62497

Rasool Ghorbanpoor; seyed morteza Azimzadeh

The Role of Social Media on Online Brand Community Identification And Loyalty of Mashhad Sports Club Customers

Volume 3, Issue 3, October 2022, Pages 67-38

10.22034/sms.2022.62414

Neda Ziaei ghochan atigh; Ali Benesbordi; Parvin Shooshi nasab

Sports Marketing Studies

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Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)