Sports Marketing Studies - Articles List

Keywords = Customer

The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic

Volume 4, Issue 2, July 2023, Pages 72-88

10.22034/sms.2023.62753

Ahmad Mahmoudi; sahar pirjamadi; Karim Zohrehvandian

Analysis of Factors influencing customer decisions in choose a sports club with an emphasis on marketing mix

Volume 1, Issue 3, October 2020, Pages 154-133

https://www.doi.org/10.34785/J021.2020.485

hossein poor soltani zarandi; hossein kordlu; Ahmad Tariverdi

The Effect of Strategic Thinking of Managers on Service Quality in Sport Clubs in Karaj

Volume 1, Issue 1, April 2020, Pages 85-64

10.34785/J017.2020.948

Mohammadsadegh Saadat; Mohammadreza Moradi; Alireza Omidi

Identifying and prioritizing the causes of customer loyalty to the Iranian sportswear brand with the AHP approach

Volume 1, Issue 1, April 2020, Pages 149-129

10.34785/J017.2020.386

mohammad sarreshtehdari; Mohammad Purkiani; Farshad Emami

Sports Marketing Studies

Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)