Two Plausible Stories of the Future of the Sports Industry Emphasizing the Role of Sports Startups: Scenario Writing

Articles in Press, Accepted Manuscript, Available Online from 19 February 2025

10.22034/sms.2024.140308.1278

zeinab khaleghi arani; mina mostahfezian; Davood Nasr Esfahani

• View Article

Qualitative pattern of virtual reality application in sports marketing

Volume 2, Issue 4, January 2022, Pages 1-34

malihe Faghir ganji; Sara Keshkar; habib honari; javad shahlaei

• View Article
• PDF 1.57 M

The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz)

Volume 2, Issue 1, June 2021, Pages 1-30

https://www.doi.org/10.34785/J021.2021.166

Mohamad hasan Khoram; Mohammadreza Moradi; Maziyar Hatami

• View Article
• PDF 1.42 M

Quantitative content analysis of brand-related research trends in the Iranian sports industry

Volume 1, Issue 4, February 2021, Pages 52-22

https://www.doi.org/10.34785/J021.2020.152

seyed morteza Azimzadeh; Reza Heydari; Masoud Darabi; kianoosh shajiee

• View Article
• PDF 1.48 M