Keywords = Brand Equity
Number of Articles: 2
The mediator role of brand-awareness and brand image in the realtionship between the advertisment-awareness and the brand equity

Volume 1, Issue 3, October 2020, Pages 190-155

https://www.doi.org/10.34785/J021.2020.588

samaneh Almasi; keywan zamany dadaneh; Hossein Eydi; Jerónimo García Fernández

Explaining the Personality Characteristics and the Brand Equity of Sport Apparel

Volume 1, Issue 1, April 2020, Pages 41-19

https://doi.org/10.34785/J017.2020.219

Mehdi Najarian; Ebrahim Alidoust Ghahfarrokhi; Mohammad Khabiri; Afsar Jafari

Sports Marketing Studies

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