Keywords = Brand Equity
The Impact of Electronic Word-of-Mouth (eWOM) Marketing on Brand Equity in Sports Businesses

Articles in Press, Accepted Manuscript, Available Online from 14 July 2025

10.22034/sms.2025.142053.1404

sadaf hesari; reza Jalili Niko; samad fattahi


The Impact of Sports Sponsorship on Brand Equity: A Study of Rightel, Irancell, and Hamrahe Aval Mobile Network Operators

Articles in Press, Accepted Manuscript, Available Online from 07 August 2025

10.22034/sms.2025.142493.1425

Amir Mohammad Nasiri; Afshar Noori Ravesh; Habib Honari


The mediator role of brand-awareness and brand image in the realtionship between the advertisment-awareness and the brand equity

Volume 1, Issue 3, October 2020, Pages 190-155

https://www.doi.org/10.34785/J021.2020.588

samaneh Almasi; keywan zamany dadaneh; Hossein Eydi; Jerónimo García Fernández


Explaining the Personality Characteristics and the Brand Equity of Sport Apparel

Volume 1, Issue 1, April 2020, Pages 41-19

https://doi.org/10.34785/J017.2020.219

Mehdi Najarian; Ebrahim Alidoust Ghahfarrokhi; Mohammad Khabiri; Afsar Jafari