Designing a Leading Digital Marketing Excellence Model in the Sports Industry with a Focus on Digital Transformation

Pages 1-12

10.22034/sms.2025.142938.1461

Morteza Rezaei; Nahid Ghavi Panjeh; Morad Roumyani; Benin Azarnoush

• View Article
• PDF 1.24 M

The Effect of Brand Social Identity and Narrative Branding on Consumer Behavioral Intentions: The Mediating Role of Brand Image in Selected Luxury Sports Clubs in Tehran

Pages 13-26

10.22034/sms.2025.141883.1396

Amir Moradi Niknam; Sadegh Fatahi Milasi

• View Article
• PDF 1.44 M

Development of a Model for the Obstacles to Marketing Adventure Sports Tourism in Iran

Pages 27-47

10.22034/sms.2025.142436.1421

Javad Ghasempour; Mohamad Pourkiani; Mohammad Hossein Ghorbani

• View Article
• PDF 1.42 M

Revealing Trends in Olympic Games Marketing: A Bibliometric Perspective

Pages 48-65

10.22034/sms.2025.143317.1484

Sajjad Pashaie; Hamed Golmohammadi

• View Article
• PDF 1.22 M

Providing a Conceptual Model to Counteract Brand Decline in Professional Sports Clubs in Iran

10.22034/sms.2024.141316.1355

Ghasem Rahimi; Narges Rafiei; Mohammad Soltan Hosseini

• View Article

The impact of customer experience and involvement on sports tourism destinations through an experiential marketing approach to sports events in Iran.

10.22034/sms.2025.142026.1403

sara yazdanpanah; mir hasan seyyed ameri; Roghayeh sarlab

• View Article

The Effect of Click and Brick Strategy on Consumer Behavior in Sports Clubs

10.22034/sms.2025.143325.1485

Mosab Khosravi; Sardar Mohammadi

• View Article