نوع مقاله : مقاله پژوهشی
1 گروه آموزشی علوم ورزشی،دانشکده ادبیات و علوم انسانی،دانشگاه قم،شهر قم،کشور ایران
2 گروه آموزشی علوم ورزشی،دانشکده ادبیات و علوم انسانی، دانشگاه قم، شهر قم، کشور ایران
عنوان مقاله [English]
The purpose of this research was to investigate the relationship between social capital and innovative behavior and competitive advantage of active sports tourism destinations in Bushehr province. The current research was of a descriptive-correlation type that was conducted in the field. The statistical population of the research included the host community and Nowruz sports tourists of the tourist areas of Bushehr province (Bushehr, Delwar, Ganaveh, Kangan and Asalouye) who traveled to Bushehr province in 2018. The statistical sample of the research consisted of 500 people, 250 of whom were from the host community and 250 of whom were sports tourists who were selected as available. The research tools were Onyx Bolen's Social Capital Questionnaire (2000), Counter's Innovative Behavior Questionnaire (1998), and Hill & Jones' Competitive Advantage Questionnaire (2010). Reliability of questionnaires in a preliminary study on 30 people from the sample and with Cronbach's alpha coefficient of ./828, ./857, ./882 Estimated. SPSS22 and Amos software were used for data analysis. The results of fitting the model showed that the social capital of the local community and host of sports tourism has an effect on innovative behavior in the field of sports tourism. Also, innovative behavior in active sports tourism destinations has a direct and significant effect on creating a competitive advantage for active sports tourism destinations in Bushehr province. Also, the results of the model did not show the direct effect of social capital on the competitive advantage of active sports tourism destinations in Bushehr province. Therefore, paying attention to social capital in the local community and its components, especially neighborhood relations, participation, trust and social efficiency, should be considered in strengthening innovative behavior in active sports tourism.